2-10-14
Hispanics are changing marketing and media. Are you prepared? Hispanics are the fastest-growing demographic in the United States, and these consumers are increasingly influential -- and increasingly diverse. Who are today's Hispanic consumers, and how are they impacting culture and consumer habits in the U.S? The opening session of Radio Ink's Hispanic Radio Conference, led by Rosemary Scott, will address that question -- and much more.
What does the changing Hispanic population mean for the Spanish-language broadcasters who must now compete for an audience they once dominated? How can radio program to an audience that's just as diverse as the general market -- but often in different ways? This panel discussion will open your mind to the nuances and to the opportunities today's Hispanic consumers represent -- and how to capture your "fair share," and more, of the advertising dollars directed to them.
Scott, CRME, CDMC, is vice president of research for R Communications. Scott has more than 25 years of experience in research, marketing, and public relations; her experience includes serving as South Texas regional director of research and marketing for Univision Radio and as director of research and marketing for Hispanic Broadcasting Corp. She has served on the RAB's Sales Advisory Committee for eight years, was chair of the Steering Committee for the NAB Radio Show in 2003, and was a board member for MLC RAB Conference Planning from 2004-2009.
Glenn Llopis is a Cuban-American entrepreneur, author, motivational speaker, and business consultant best
known for promoting what he calls "the immigrant perspective" as a popular voice on issues regarding the advancement of Hispanics in the United States. In 1997, he launched Luna Rossa Gourmet foods, with the brands Luna Rossa and Chef's Harvest. In 2007. he founded the Center for Hispanic Leadership, a nationally recognized thought-leadership, human capital, and business strategy consulting form to Fortune 1000 organizations, and in 2009, he published the best-selling book Serendipity: Four Skills for Creating and Sustaining Good Fortune in Your Work. He is currently a contributing writer at Forbes, Huffington Post, and Harvard Business Review.
Justin Nielson is an analyst with SNL Kagan, covering the broadcast and new media sectors. He regularly contributes to SNL Kagan?s Broadcast Investor: Deals & Finance newsletter, as well as the SNL Interactive Media & Communications online database, and he?s also a contributing analyst to various SNL Kagan data books, including Ad Forecasts, Media Trends, Radio/TV Station Deals & Finance, and Radio & TV Station Annual Outlook, as well as lead analyst on white papers including ?Economics of Internet Music and Radio.? In addition, he serves as a consultant for Kagan Media Appraisals.
Larry Rosin is co-founder and president of Edison Research. Edison is best known as the company that
exclusively performs exit polls for all U.S. elections, and also performs exit polling in other countries throughout the world. Edison also has an extensive practice in media research, working with broadcasters, Internet companies, and others in related fields. Rosin founded Edison in 1994 and has been a primary force in building the company into one of the world?s most respected research companies.
Radio Ink's Hispanic Radio Conference is March 10-11, 2014 at The Hyatt Regency Mission Bay in San Diego
