2-25-14
Chicago's WBEZ will eliminate requests for money for online listeners who give $15 per month or more as part of the WBEZ High Fidelity Program. Other listeners can also sign up for pledge-free listening by making a one-time $40 donation. Membership Director Jillian Shepherd said, ?We?re experimenting by adding this to the range of special offers and exclusive events that members already get access to. We want to say ?thank you? to our loyal members who have stuck with us year in and out with an opportunity to listen to the station they know and love outside of our pledge drives.?
WBEZ FM is one of the few major market public radio stations to provide this pledge-free stream, joining WQXR (New York), WHYY (Philadelphia), and KQED (San Francisco). The quarterly pledge drives, which vary in length from 2-9 days, are WBEZ?s most important method of fundraising, from which the station aims to raise over half of its revenue. The pledge-free experiment starts March 6.
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