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Wednesday, February 19, 2014

Issues With Diaries in Erie

2-14-13
Nielsen says it has learned that five Fall 2013 Erie in-tab Metro diaries were returned from a media-affiliated household. Nielsen is not saying if those diaries were filled out by the station mentioned specifically in the note to subscribers which is WEHP-FM of The Erie Radio Company. Rick Rambaldo is the principal behind the Erie Radio Company. Nielsen says a revised Fall 2013 Erie Radio Market Report, based on an in-tab sample that excludes these diaries, will release on February 19 and estimates for "WEHP-FM may be substantially affected.  In addition, estimates for other stations in the Erie report may be slightly affected as a result of sample balancing procedures."

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