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Sunday, February 16, 2014

Your Time to Shine. Let it Snow

2-14-13

Earlier this week Entercom CEO David Field mentioned how severe weather in the fourth quarter of 2013 made an impact on company revenue. We'll find out in a few months how this week's big storm affects the top line as businesses, schools and government offices close down as the storm passes through many cities across the country. For now, radio is doing what it does best, serving communities with vital news and information to keep  listeners safe and informed. They're doing it over-the-air, online and using social media. We have several reports from areas that rarely see snow like Raleigh and Birmingham. General Managers reporting in tell us their teams are hunkering down either in local hotels or on blow-up mattresses at the station. Whatever it takes, Live and Local, are their themes for the week.



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