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Respected radio consultant Jaye Albright has a blog today about how our friends to the North are poised to compare apples to apples when it comes to rating both audio and video. BBM Canada uses PPM to measure both major market TV and radio. "BBM started a test last August to determine whether or not the PPM radio meter panel can support Internet streaming measurement (i.e., separating Internet streaming from live broadcast currently reported together) and to look into the volume of Internet streaming usage by radio broadcaster audiences." Read Albright's full analysis of the Canadian project HERE
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