Yes, social media is a science. And it?s how human beings have been spreading content ? urban legends, rumors, slang, jokes, chain letters ? since we first learned to communicate. Award-winning social media scientist and author Dan Zarella (pictured) will share ?The Science of Social Media? and how your station can leverage those opportunities to bring in more revenue, using best practices and information backed by real data. At Convergence, you?ll learn how to fine-tune your station?s social media.
Zarella will explain the characteristics of ?contagious? information, and how you can apply those principles to your social media for improved clicks and conversions ? and make money doing it.
Dan Zarella ? aside from his job as social media scientist at HubSpot ? is the author of The Science of Marketing, Zarella?s Hierarchy of Contagiousness, The Social Media Marketing Book, and The Facebook Marketing Book. He has a background in Web development, and combines his programming capabilities with a passion for social marketing, studying social media behavior and teaching marketers scientifically grounded best practices. His Science of? webinars have drawn more than 30,000 registrants ? and, in fact, he holds the Guinness World Record for the largest webinar ever. He?s been featured in the New York Times, the Wall Street Journal, Wired, Fast Company, Forbes, the Atlantic, and many other publications and is a sought-after speaker who?s been heard from at PubCon, SXSW, the Cool Twitter Conference, and more.
If you think you?re not getting all you can from social media, you?re probably right. Learn how to make the most of these dynamic communications tools, only at Convergence 2015. Register today.
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About ConvergenceConvergence is Radio Ink?s annual digital conference in Silicon Valley. Each year, Convergence brings together the top minds in the digital world to provide insights to the radio, television, online radio, and audio industries about emerging trends, new business models, and forms of digital income. A major land grab is occurring for the digital consumer, and it?s rapidly disrupting long-standing businesses models. Social media and mobile adoption have changed consumer behavior, and broadcasters can no longer rely on their past experience alone, but must embrace how technology is changing their world and that of their listeners and advertisers today.
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