According to the Toronto Sun, Canada's national public broadcaster lost nearly $36 million last year. That number comes from the Canadian Radio-television and Telecommunications Commission. In 2009 it lost $22 million. The CBC gets a $1.1-billion annual subsidy from the federal government and operates in many less profitable and remote regions of the country. Total CBC revenue was up 1.4% to $1.24 billion from just under $1.23 billion in 2009.
"The increase in our revenues is mainly attributable to our performing TV schedules, the broadcast of the FIFA World Cup and increasing revenues for our digital services," CBC spokesman Jeff Keay told the paper. Last year, CBC brought in $338.8 million in advertising revenue, up 14.1% over 2009. But expenses were also 2.79% higher as the CBC spent more on programming and promotions, including print ads aimed at boosting public confidence in the broadcaster.