If the trend continues Randy Michaels will make another staff announcement today as he has every day since the launch of his new company Merlin Media was announced. Yesterday, Jerry Rohira was added as Vice President for Production for Merlin. Michaels recently agreed to buy Emmis' WKQX and WLUP in Chicago and WRXP in New York. Rohira was most recently creative director at Sirius XM. There is still no official word yet on what will happen to Emmis employees when Merlin starts running the three stations.
"Jerry will be responsible for creating the highest level of innovative production that exists in American media," Merlin COO Walter Sabo said. "The overall sound, philosophy, and imagery of Merlin stations in all formats will benefit from his soundscapes."
Rohira said, "Merlin Media has shown a strong commitment to building a compelling company and a preeminent executive team. It's truly an honor to work alongside people who have the same love for the media business as I do, and I'm excited to dive into a creatively boundless environment along with them."
Since the deal to buy the three Emmis stations was announced, Merlin has brought in Sabo as COO as well as Greg Janoff as EVP of revenue and Andy Friedman as VP/Internet initiatives. Additionally, John Gehron is serving as chairman of Merlin's advisory board while Liz Aiello has come in as VP/New York, to oversee WRXP.
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