June 29, 2011
Hipcricket and Ramar Communications have extended their contract together. Ramar, the parent company of five television and four radio stations in Lubbock, Texas, uses Hipcricket?s HIP 7.0 platform to deliver sponsored news alerts, weather forecasts and other information and offers. Ramar also uses Hipcricket to integrate mobile into its CRM initiatives, engage audiences and deliver opportunities for additional advertising revenue through hyper-local mobile offers.
Braiker said, ?we live in a mobile world, and Ramar Communications realizes that by engaging on-the-go audiences, its stations will stay top of mind and ensure that they are the primary source for news, information and entertainment. ?Hipcricket?s mobile solutions truly make our experiences with our viewers and listeners interactive,? said Chris Fleming, Chief Revenue Officer and Radio General Manager, Ramar Communications. ?We?re looking forward to expanding our relationship with Hipcricket and taking advantage of the wide range of mobile products and services they offer.? The two have worked together since 2008.
The HIP platform is capable of fueling all brands? and agencies? mobile marketing needs; from messaging (SMS/MMS) to 2D/QR bar codes, and mobile coupons to mobile web applications. The SaaS platform is behind more than 100,000 mobile marketing campaigns for clients including MillerCoors, Macy?s and Nestle, among others.
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