June 15, 2011
iBiquity Digital is offering cash incentives to reward radio industry Account Executives and Sales Managers that use the HD2/HD3 multicast channels made possible by HD Radio Technology in their clients' on-air advertising campaigns. Some examples of possible entries include NTR events, campaigns exclusively on the HD Radio channel, or campaigns that combines all digital assets of on-air, website, and HD2/HD3 channels. The prizes are: $5,000 to Campaign Judged Most Effective, $1,000 2nd Place Award, HD Radio Receivers Awarded to 3rd Place Finishers.
Joe D?Angelo, iBiquity Digital?s Senior Vice President of Broadcast Programs and Advanced Services, stated ?We are excited about the potential of this program to help publicize the innovative sales programs we are seeing in the market, and to influence more stations to bundle their digital assets. HD2/HD3 Channels are becoming increasingly prevalent in the ratings and now is the time to market the unique benefits they offer to advertisers.?
Sales teams can submit their stories of campaign success using HD2/HD3 channels at hdradioalliance.com between June 15th and August 15th 2011. There are three reward levels: A grand prize of $5,000 cash, followed by $1,000 for second place, with the third place winner receiving a total HD Radio upgrade for car, home, and on the go. The panel of judges includes John Potter, Vice President/Training at the Radio Advertising Bureau (RAB), Mark Turley, Director of Corporate Media Sales for the Pittsburgh Penguins, and Diane Warren, President of the HD Radio Alliance. Prizes will be awarded at the Radio Show in September.
(6/16/2011 7:24:00 AM)
You've got to be kidding! They couldn't sell them on QVC and now their giving them away. How tacky. Digital radio - what a joke.
(6/16/2011 12:22:59 AM)
The problem with adding advertising to the HD2 and HD3 channels is the reason people listen to them now is because of the lack of advertising.
It is true that the content on the HD2 and HD3 channels is excellent, but that will change as HD Radio continues to increase market penetration and stations try to monetize the sub-channels.
"HD2/HD3 Channels are becoming increasingly prevalent in the ratings and now is the time to market the unique benefits they offer to advertisers."
Yea, because of analog FM translators! Another stunt from iBiquity's bag of tricks. Sad. Go Pandora, congrats on your IPO! iBquity says "Me too!, Me too!" LOL!
I guess they finally found the right price for receivers.
(6/15/2011 1:58:59 PM)
if they had a real value prop for customers, they wouldn't have to resort to cheesy giveaways!
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