1-4-2012
Census 2010 data shows what most demographers and marketers expected -- the U.S. Hispanic population continues to rise. But is Hispanic media in for a long-term struggle? Are the boom days over for Spanish-language radio? That will be the topic for a panel discussion, hosted by Adam Jacobson (pictured) at the 2012 Radio Ink Hispanic Radio conference.
Veteran radio industry journalist and Hispanic market media strategist Jacobson, will discuss some of the latest findings released in the U.S. Census Bureau's American Community Survey and how advertisers, media buyers and marketing and branding professionals are digesting the details. Learn from agency and client-side professionals why Hispanic radio remains vital to reaching all Latinos, why it retains high ROI and how media buyers should understand how Hispanic radio is consumed. Discussions on America's hottest emerging Hispanic markets will also make this first convention panel a must-attend gathering.
Read more about the conference HERE
