7-19-2012
When asked about future guidance from an analyst yesterday, Arbitron representatives pointed out a lot hinged on whether Cumulus signed on their dotted line. Arbitron is anxious to continue dialogue with Cumulus. In an upcoming cover story in Radio Ink magazine, Cumulus Co-COO/EVP John Dickey was not afraid to speak his mind about the shortcomings of Arbitron. "I think all Arbitron has done is advantage themselves as a company. Their stock has grown handsomely. They've got a very good balance sheet. They have done a nice job of growing their business in the face of an industry that has gone the other way. They have had, at every point or turn in the road over the last 10 years, as they have been rolling out PPM and talking about sample sizes and talking about sample construction in cellphone-only households, every single chance they have had to do the right thing, they have done the wrong thing."
In the Radio Ink Top 40 issue, just released this week, Dickey came in at #14. In that issue, Dickey railed against Arbitron as well. "I've continued to push for more accountability and transparency with Arbitron. As an industry, we need a ratings system that is both accurate and cost effective. Arbitron has failed our industry on both of these points. My hope is they will reverse their groupthink and start paying attention to the needs of their biggest customer."
To order Radio Ink in time to receive the John Dickey issue, call 561-655-8778 or order online HERE
(7/20/2012 7:32:37 AM)
Arbitron has never cared about accuracy they only care about currency. The currency they put in their own pockets. Way to let the truth be known John!
(7/20/2012 7:03:50 AM)
He spoke what I've been saying for years. What's the other option to Arbitron? Who / what checks and balances their systems? One player in a game will ALWAYS win.
(7/20/2012 6:18:47 AM)
I'm proud of you JOHN...tell it like it is.
(7/20/2012 6:16:12 AM)
what arbitron needs is competition
(7/19/2012 11:09:36 PM)
I agree with You, John.
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