7-30-2012
It's interesting to see how others describe radio when the industry makes national news. The AP reported the Friday story about Mitt Romney's Super PAC, Restore Our Future, announcing it will spend $1 million in nine states attacking President Obama. At the same time the AP also dropped in an opinion about the industry. "While both Romney and Obama ? and their allies ? have been shelling out millions on television ads, neither has been aggressive on radio, a relatively cheap and ubiquitous medium that is trickier to track and easier to target."
The Super PAC ads are scheduled to run in Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Virginia. We should learn more about how much money some of the big companies are actually receiving this year, which is expected to be a record year of spending. Clear Channel reports earning Wednesday after the bell, Radio One, Univision and CBS report on Thursday and Entercom reports Friday
The AP report also said, Mitt Romney bought about $150,000 in radio time this month in the Columbus, Ohio, market and about $9,000 in New Hampshire.
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