1-31-14
WCCO's fifth annual "Let's Kick Hunger Day" radiothon, which took place Thursday, raised more than $250,000 for hunger relief, pushing the five-year total for the event to more than $1 million. The "Let's Kick Hunger Day" radiothon is an all-day live radio broadcast designed to generate awareness of hunger in the heartland and to raise funds to help end it. WCCO hosted the event with Taste of the NFL with proceeds going to Second Harvest Heartland, one of the nation's largest food banks. (Pictured WCCO's Mike Lynch and Dave Lee).
CBS Minneapolis Market Manager Mick Anselmo said, "As a dedicated community partner, WCCO Radio is incredibly proud of the success of the 'Let's Kick Hunger Day' radiothon and grateful for the support of so many in the community. The WCCO listeners have always shown generosity and support in helping make a difference for those in need. We are thrilled to have surpassed $1 million in donations in the five years since this campaign started and to have played a role in fighting hunger."