1-31-14
The folks at Paragon Media say yes. They've responded to the recent Wall Street Journal Article called ?Radio?s Answer to Spotify? Less Variety,?that we also highlighted and many of you commented on. Paragon's Mike Henry posted the blog last night and says commercial radio is too safe, it's all about pleasing the stock holders not the listener and much of commercial radio has lost its soul. Do you agree?
Henry write, "Commercial radio has never acted safer and more risk-adverse. The PPM ratings methodology the WSJ cites is just one element in the perfect storm that includes an incredibly outdated industry playbook that leans to the predictable, FCC-allowed consolidation from the 1996 Telecom Act, publicly traded radio groups who operate in the best interest of stock holders and not listeners, and generations of programmers who have never programmed without research and data telling them what to do. The results are homogenized playlists, same-name stations in every market, a few national DJs replacing a lot of local DJs, and a massive industry movement to the middle. While trying to alienate no one in order to please everyone, much of commercial radio has lost its soul."
Read the full blog HERE
(2/1/2014 7:45:40 AM)
"Panama Jack" is correct, of course.
Our (radio's) collective soul can yet be redeemed through the application of many more live & local, better-trained talent on the air and in the creative departments.
Although an irritating and expected drone, the key is in the re-training.
Owners and managers can go find their checkbooks, too. As in the movie, "Mr. Baseball" with Tom Selleck, the last line of the film was from the Japanese manager who, when asked to lead the team for another year said, "It's gonna cost you, Chief."
Is this a trick question?
Seriously, Radio lost its soul when the consolidators took over, right about the time LMA's took hold.
The Goose that laid the "Golden Egg" has been cooked, served, and its bones ground under the weight of all the debt!
The only way to reverse this is to reverse the process, which won't happen because the current owners plan is to get out while they can. Your advantage is LOCAL. Staff up and put some legendary talent on your air.
I have stopped listening to major market radio. It's all run by a few consultants who are more worried about who might tune out, rather than who might tune in. The classic days of radio in the 60's,70's and early 80's are gone. Thanks FCC for ruining the greatest medium ever.
(1/31/2014 7:53:30 PM)
See, even Lydia wants you! Damn, hippies get all the chicks! LMFAO!!!
(1/31/2014 7:41:12 PM)
Of course Canadian management and ownership wouldn't defend me. They were and are operating out of the same bankrupt model as American radio.
All I ever did was Win on a whim - multiple stations and formats - long term.
They would still freak 'cause I always told them "If you want to win, we'll be doing it my way." They hated that - in spades. Made 'em crazy. The arrogance pissed 'em off mightily, too. :)
They had no trouble selling the numbers, though.
Add a Comment | View All Comments Send This Story To A Friend
