2-3-14
So your a General Manager and you get a call from a local medical marijuana dispensary with a 13 week order. Would you take the revenue if you got the call? Ads are being run on Greater Media's WBOS-FM in Boston according to the Boston Herald. The paper reports state regulations bar dispensaries from making any advertising claims on ?the safety or efficacy of marijuana unless supported by substantial evidence,? or ?for any purpose other than to treat a debilitating medical condition.? Mike Fitzgerald says those rules don?t apply to him.
Fitzgerald is the founder of the New England Grass Roots Institute. He has five years experience as a "grower," and says, "We?re trailblazing." His radio ads state the following, according to the Boston Herald: "This all-natural herb can be infused into almost any food or beverage. Used properly, medical marijuana adds to a healthy lifestyle. Medical Marijauna: Is it right for you? Talk to your doctor, then talk to us.?
A consultant for dispensaries, Scott Hawkins, told the Herald that licensed dispensaries are wary of advertising because of the restrictions. ?It would be perceived as violating the intent of the rules ... because they are not supposed to be generating demand.? And Wayne Sampson, executive director of the Massachusetts Chiefs of Police Association, told the Herald, this presents a challenge for for law enforcement. ?It certainly doesn?t seem that if this was truly a medical issue that they would have to be advertising for clients. This is purely a commercial operation.?
Would you, should you take the ads? Let us know below.
(2/4/2014 6:18:27 AM)
Based on the numerous ads we see for new prescription drugs on TV each day, Wayne Samson's argument that "It certainly doesn’t seem that if this was truly a medical issue that they would have to be advertising for clients," seems a little bit ridiculous. Just sayin'.
Add a Comment | View All Comments Send This Story To A Friend
