2-20-2015
Digital Music News article on the things that streamers and personalized mixing has not payed attention to from the experts in broadcast media. Most of which, should be very obvious to most radio vets, but it's true, streamers aren't hitting the mark. Read it Here.
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2-18-15
The Boston Red Sox having an awful year in 2014 had a negative impact on Entercom's fourth quarter revenue. Entercom carries the play-by-play for the team. While Entercom was up 2 percent in Q4 to $101.5 million, CEO David Field says when you back out the missed Red Sox playoff games, the company was up 3.5 percent. The best performing markets for Entercom were Buffalo, Kansas City, and Indianapolis. Field says the first quarter of 2015 has business conditions looking "mixed." The company is pacing down 1 percent and Field specifically called out the telecom category as being weak. In 2014, Entercom revenue increased 1 percent to $379.8 million.
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2-21-2015
You need to build your brand and your business, but the marketing environment is constantly changing. And that's especially true in the world of Sports radio, where teams' and stations' fortunes move with the passions of the fans -- and the advertisers.
At the Sports Radio Conference, set for March 4-5 in Dallas, you can learn about "Big League Brand Building," in a session offering a full court press on marketing issues. You'll get the latest insights on content marketing, demand generation, e-mail, mobile, search, and social strategies. It's tough to keep up sometimes -- let this discussion, and the conference, give you that all-important edge. Register today.
Moderator:
Ryan Hatch joined Bonneville International in 2006, and is currently vice president of content and operations at the Bonneville Phoenix cluster. He earlier served as OM of the Seattle cluster, overseeing product strategy for three radio properties (KIRO-FM, KIRO-AM and KTTH) and an award winning local news and sports website (mynorthwest.com).Before his time in Seattle, Hatch launched Sports 620 KTAR as PD of Arizona's first major league all Sports radio station. Before joining Bonneville, Hatch was PD of 1280 The Zone (KZNS-AM), the top-rated Sports talker in Utah, and also hosted the top-rated midday sports talk show in the Beehive State.
Panelists:
Joe Ferreira is SVP/chief content officer for Learfield Sports, overseeing all content and distribution platforms including interactive, mobile, social, radio, and television media assets, as well as development of other new offerings in the marketplace. He brings 25 years of highly strategic, innovative expertise to the collegiate multimedia rights holder, having served with CBS Inc., CBS Sportsline.com, CBS Interactive, and the NFL, as well as NBC Sports and NBC Inc. Before joining Learfield, Ferreira consulted for USA Today's Sports Media Group, providing strategic analysis and guidance for the publication's sports content across print, digital, and mobile assets. Prior to that, he was with CBS Interactive in Studio City, CA, for four years serving as SVP, network liaison and original content and SVP/GM for CBS Audience Network, CBS's online video distribution platform.
Lauren Sokol is digital media producer for the Dallas Cowboys, partnering with players and team management to direct, produce, conceive, shoot, and edit original video content for Dallascowboys.com. Before joining the Cowboys in October of 2014, Sokol spent two seasons with the NBA San Antonio Spurs. During the Spurs' 2012-2013 season, Lauren assisted in the fundraising efforts for the Silver & Black Give Back 501(c)(3). She was also responsible for the planning and execution of the Team Up Challenge, one of the premier education initiatives of Silver & Black Give Back. She then joined the Spurs' Creative Services department, where she was responsible for the planning and implementation of digital content.
Matt Sunshine is EVP of the Center for Sales Strategy. The programs he has authored for the Center include Digital Sales Accelerator and the Facilitator's Certification Workshop. Before joining the company in 2006, Sunshine worked closely with the Center for Sales Strategy as the group director of sales development for Susquehanna Radio Corp. At CSS, Sunshine developed and leads LeadG2, an inbound marketing division that was built to help businesses establish thought leadership and lower lead costs. Partnering with HubSpot, the number one inbound marketing software company in the world, LeadG2 has earned premier recognition as a platinum certified partner.
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About Radio Ink
2-20-2015
Anthony Cumia, formerly one half of "Opie and Anthony," showed up for an interview at The Blaze New York City studios packing a .40-cal handgun on his hip. Cumia told the interviewer, "I always carry. Always. It's not paranoia or anything. It's like not buckling your seatbelt once or twice, and all of a sudden, that's when you get in an accident. I'd just rather know I am on equal footing to whatever threat might present himself. "To me, it's like putting my shoes on in the morning."
2-19-2015
iHeartMedia Miami/Ft. Lauderdale announced today that Shari Gonzalez is the new vice president of sales for the cluster. She moves to iHeart/Miami from the position of general sales manager for WPOW, previously owned by Beasley Broadcast Group.
With 26 years experience in radio sales, Gonzalez started her sales career at WJZE and WGAY-WWRC/D.C., then WMAL News/Talk 630 as a senior account executive, moving to NSM and LSM. She later moved to CBS Radio Washington, D.C., where she held positions as general sales manager and director of sales for the five-station cluster.
Lonny Anger, market president, iHeartMedia Miami/Ft. Lauderdale, notes on the appointment, "Shari's experience of leading successful teams made her a natural choice for the position. We are excited to have Shari join our staff, and look forward to her helping South Florida businesses solve their marketing challenges."
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2-19-2015
The Coyote 102.7 KCYE-FM Vegas' New Country has promoted Todd Michaels from nights to afternoon drive. Michaels joined the Beasley/Las Vegas station in December, following 10 years at Westwood One, Radio Express, Premiere Networks, and TeshMedia. He fills the PMD vacancy left by Cadillac Jack, who moved to Beasley WQYK/Tampa-St. Petersburg in December.
KCYE Program Director Kris Daniels notes on his new afternoon-drive jock, "Todd Michaels is a perfect fit for The Coyote. His natural abilities behind the microphone, his knowledge of, and commitment to, the Las Vegas community, and his past accomplishments with Beasley Media Las Vegas made this decision an easy one. Did I mention that Todd sounds incredible on the air? We are excited to make him a bigger part of The Coyote."
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2-20-2015
Auto Dealers, Dealer Groups and Manufacturers were still the top spending category for 2014, but the sector was down 2% year over year, reports the RAB. Communications, health care, and insurance spending all showed gains. Number 2 ranker communications was up 1%, number 4 ranked health care showed a 4% increase, professional services ranked 5 was up 4% and insurance, ranked number 8 increased 3%.
Ad categories on the downtrend in the top 10 were: Auto dealers/dealer groups/manufacturers off 2%, number 3 ranked financial services were down 9%, number 6 ranked restaurants were off 11%, ranked number 7 television/ networks/cable was off 10%, number 9 grocery/convenience stores off 14%, and number 10 Education was down 6%.
Radio's Top 10 Spot categories in 2014 were, in ranking order:
Auto Dealers/Dealer Groups/Manufacturers/Rentals
Communications/Cellular
Financial Services
Health Care
Professional Services
Restaurants
Television/Networks/Cable Providers
Insurance Companies
Grocery/Convenience Stores
Education
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2-19-2015
Backbone Networks has announced the release of Backbone Talk, a multi-line, cloud-based call-in phone system, using only a Macintosh computer. Combined with the company's Backbone Radio suite, the the suite can enable the production of professional shows locally, remotely, and with co-hosts around the globe. More info is available Here.
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2-19-2015
The Chicago Tribune is reporting that a former College of DuPage radio engineer has been charged with stealing from the campus radio station. John Valenta was charged Thursday with felony theft of stealing $100,000 to $500,000 while working at WDCB 90.9-FM. It's alleged that he submitted phony invoices for materials the school never received, according to court records.
The allegations state that Valenta billed the community college for more than $400,000, including at least $90,000 for radio transmitter parts that, according to school records, were never installed. Now retired,Valenta currently receives about $51,000 a year from the state pension system.
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2-19-15
WCVB reports three Worcester stations owned by Cumulus were knocked off the air for hours Thursday after a frozen pipe burst and flooded their building. WWFX, WXLO and WORC went down for hours Thursday morning after the incident. WWFX host Bruce Palmer said the crashing sounds were so loud he heard them in a soundproof studio. Management says the stations were heavily damaged and the WXLO studio might be a total loss. The stations are now back on the air.
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2-20-2015
The RAB reports that among the top 10 advertisers in quarter 4, four of them were wireless providers. If you add cable provider Comcast Xfinity into the mix, five of the top 10 fall into the communications category. In order, the top 10 quarter 4 advertisers on radio were: AT&T, Comcast, Xfinity Cable Services, T-Mobile, McDonald's, Verizon Wireless, GEICO, MetroPCS, Toyota Dealer Association, Safeway and PepsiCo.
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2-21-2015
Lindsay Cochrane has joined the CBS Radio Pittsburgh team as the new Night Personality and Assistant Music Director for WBZZ. Cochrane most recently hosted Middays on WVAQ/Morgantown and previously was at Entercom/Norfolk. Cochran begins her new duties on Monday.
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2-21-2015
Blake Seylhouwer, the owner of Jani-King commercial services and the former host of a weekly show talk show on 55KRC Radio, is facing up to 11 years in prison. The case has attracted national attention, stemming from bitter divorce accusations of violence, lies, sex addiction and child pornography. WCCO is reporting that Seylhouwer is being charged with two counts of felonious assault and one domestic violence misdemeanor.
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2-19-2015
Pandora's AMP artist management platform hopes to become the app that artists need to track analytics. Fortune reports that with the AMP platform, launched in October, the company hopes to be that service that will empower bands to see their listeners' locations and other detailed data about fans, helping musicians plan their tours. With the announcement of Pandora's Artist Audio Messaging, the Pandora plan is fleshed out even further.
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2-20-2015
Nielsen announced on Friday that its indirect wholly-owned subsidiaries, Nielsen Finance LLC and Nielsen Finance Co., are proposing to issue $650 million aggregate principal amount of 5.00% senior notes due 2022. The company intends to apply the net proceeds of the offering to make repurchases of outstanding common stock. Full press release Here.
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2-20-2015
Hosted by Futuri Media, the "CRS Futuri Tech Breakfast" session has been added to the upcoming Country Radio Seminar. The session is an open breakfast with the industry's tech thought leaders exploring digital goals for your brand this year.
CRS Executive Director, Bill Mayne notes, "This session is designed to create an open forum for broadcasters and marketers to compare notes on social and mobile strategy, discuss the future of digital for country music fans, and gather new ideas for their local markets."
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2-20-2015
Fusion and ESPN Radio announced an agreement in principle for Fusion to live simulcast ESPN Radio?s The Dan Le Batard Show. The show will be broadcast live from Miami Beach?s Clevelander Hotel.
Wade Beckett, Fusion's Chief Programming Officer notes, "Dan and Stugotz are an extremely engaging pair, and we are thrilled that they are bringing their unique flare to Fusion?s daily line-up. Dan?s smart-yet-irreverent take on sports and the stories making headlines perfectly aligns with Fusion's desire to present this young, diverse generation with an array of dynamic voices that have an authentic point of view and, at the end of the day, are just are fun to watch.?
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2-20-2015
Nate Bell is moving from Radio One/Raleigh to oversee the groups urban and talk stations in Detroit as the new Operations Director in the Motor City. The veteran Urban AC programmer with a track record in New York, New Orleans, Miami and Memphis will oversee: Hot 107.5 FM, Mainstream/Urban, 105.9 KISS FM, Urban AC, Praise 102.7 FM, Inspiration and AM 1200 News Talk.
Kathy Stinehour, VP/General Manager said, "Nate Bell is a seasoned Programmer with an outstanding major market track record. We are thrilled to have Nate join our Detroit team coming here from an amazing run in our Radio One Raleigh market. We look forward to Nate making his unique brand of magic here in the D."
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2-21-2015
Kelly Meyers has been named the new midday host (10AM-3PM) at Greater Media WLNK-FM/Charlotte. She was last heard at WNKS-FM, Kiss 95.1/Charlotte midday's until late last year and handled weekends at Z100/NY and hosted "Cosmo Radio" at SiriusXM.
WLNK-FM Program Director Darla Thomas says of her new midday host, I'm thrilled to welcome Kelly to the Link team. Her major market experience, combined with her extensive knowledge in the digital space, made her the perfect addition to our on-air line up between our two market leading shows, Bob & Sheri and Matt & Ramona. Adding Kelly to our staff is another huge step in the evolution of the Link."
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2-20-2015
Longtime morning host Timmy Vee has resigned from WA1A, according to Florida Today. Vee reportedly texted a Florida Today reporter, telling them, ""I'll comment when the time is right." PD Terry Simmons said that the station is currently searching for his replacement to join co-host Cheree.
PD Timmy Vee told Florida Today, "He gave us his resignation yesterday...Cumulus Media is focused on taking the WA1A morning show in a different direction. Timmy Vee has elected not to be part of those changes and gave us his resignation Thursday. We sincerely appreciate everything Timmy has contributed over the years to make WA1A a market leader and wish him continued success."
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2-21-2015
Morning team Fernando and Greg have extended their contract with 99.7-KMVQ/San Francisco, signing a multi-year deal with the CBS Radio station. Doug Harvill, Senior Vice President and Market Manager, CBS Radio San Francisco notes, "For the past five years Fernando and Greg have anchored the station, entertaining the audience, and our employees in the hallways, and delivering results for our clients. They are the epitome of great radio broadcasters and will no doubt have a long career in this industry."
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2-18-15
Radio Ink has announced that legendary recording artist and humanitarian Juanes will be this year?s recipient of the Medallas de Cortez Distinguished Leadership Award, to be presented at theHispanic Radio Conference in Dallas next month. This award honors Juanes not only for his long and successful music career, but for his social and humanitarian activism.
Radio Ink EVP Deborah Parenti says, ?We are extremely pleased to have the opportunity to recognize Juanes with this award. He is an artist who has not only contributed so much to music, but has used his name and time to benefit his fellow citizens of the world.?
Juanes has been active in social issues throughout his career, and was honored by Sir Paul McCartney?s Adopt-a-Minefield organization for his work raising awareness of the problem of land mines left over from conflicts around the world, including in his native Colombia. He?s also been presented with France?s L?Ordre des Arts et des Lettres for his social activism.
As an artist, Juanes has been called ?one of the biggest rock stars in the world? by Rolling Stone and ?the most important figure in Latin music in the last decade? by the Los Angeles Times. He?s won two Grammys and an amazing 19 Latin Grammys, and his albums have sold more than 16 million copies. Juanes is also one of the leading voice in Spanish-language social media, with millions of followers on Twitter and Facebook. His latest album, Loco de Amor, was released in September 2014 and debuted at number one on Billboard?s Latin Pop Albums chart ? and topped iTunes sales in a dozen countries.
This prestigious award is not presented every year, but only when Radio Ink feels we can honor a truly remarkable candidate. Previous Distinguished Leadership Award recipients include Geraldo Rivera and Jose Feliciano. Don?t miss this chance to honor a true star: Register today for the Hispanic Radio Conference.
2-19-2015
NAB President and CEO Gordon Smith announced NextRadio is launching a national marketing campaign promoting FM radio on mobile devices. Smith stated the benefits to the future of radio from NextRadio and put his weight behind supporting the new ad campaign. The spots, produced to align with various formats and available in both English and Spanish, are available for download Here.
Traffic and sales managers can go to the website FreeRadioOnMyPhone.org. Spots and traffic instructions are available here: www.NextRadioApp.com/campaign.
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2-19-2015
According to Duke University's survey of 288 marketing officers, brands will allot 11.7 percent of their marketing budgets for analytics by 2018, that's up from 6.4 percent. The study, highlighted in AdWeek, also notes that mobile, today at 3.2 percent of marketing budgets, will almost triple to 9 percent in the next three years. The report also notes that digital marketing dollars should increase by 14.7 percent in the next year.
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2-19-2015
On Wednesday, legendary WMMS Program Director John Gorman announced his new local streaming venture in Cleveland, oWOW. On first look and first listen, there is something uniquely different about this streaming venture. oWOW sounds like, and has the feel of, a radio station, not just another streaming startup. Radio Ink talked with John Gorman at length on Thursday about his new streaming venture, listen to Part 1 below.
Gorman doesn't pull any punches in describing his streaming startup, he begins our conversation not about the format of oWOW, but about why he believes this new business venture will succeed. Because of consolidation and the huge debt that saddles so many broadcasters, Gorman thinks his streaming venture is well suited for success in Cleveland. Gorman speaks at length about the disadvantages terrestrial radio endures, and he believes those disadvantages can be turned to his advantage at oWOW.
No one ever accused Gorman of not having an opinion, and he doesn't hold back in the Radio Ink interview. Squarely in his sights: voice tracking, consolidation, debt, the lack of competition among broadcasters, and he's got his sights set on taking a share of the Cleveland radio advertising budget. Gorman says that his sales folks will be hitting the streets and working hard to take accounts away from local radio. But Gorman notes that oWOW will not be saddled with huge spot loads, because, as he put it, he doesn't have to. His budget is smaller and he's not bogged down with debt, network spots, and trade.
Gorman spends most of the first part of our interview, not discussing oWOW programming, but discussing how the streamer will be focusing on its business. Budweiser is already on their account list and Gorman is targeting focused and unique campaigns for its advertisers, not volume. Gorman also covers how he raised the money for oWOW, his investors, why his dayparts are different from terrestrial, how he plans on delivering a more unique product than either Pandora or Spotify, and much more. Listen to Part 1 of our exclusive interview below:
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2-20-2015
HOT 103.7-KHTP/Seattle adds Suga Rae 7-11PM weeknights, previously at 105.9 Jamz and Hot 102.7/Detroit, K104/Dallas, and most recently, middays at 96.3 RNB/Austin.
Mike Preston, Program Director of HOT 103.7, says on their new host, "When you hear Suga Rae, you just can't help but smile! Her laugh is infectious and I know that HOT 103.7 listeners are going to love her!"
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2-19-2015
Pandora is launching a pilot test this week allowing musicians to send personalized audio messages to their listeners. Pandora founder Tim Westergren announced the new initiative at the Code/Media Conference, reports re/code. The messaging service now only includes a small number of artists, Westergren gave Lenny Kravitz as one example, but also noted that the service will expand to other artists once the pilot program has concluded.
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2-21-2015
The USA Radio Networks has signed Scot Ferrell for syndication, airing from 11AM-1PM ET Monday through Friday starting March 2. Ferrell is a best-selling author, speaker & media expert, known as "America's Behavior Expert."
USA Radio Networks Chief Content Officer Tim Maranville says of the new addition to USA, "Scot brings real life experience as he helps families deal with their issues of marriage, divorce and behavior problems with children."
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2-19-2015
Bobby Bones and Premiere announced a partnership with Ask Anything on Friday, bringing interactive video interviews with country stars to their fans. The Bobby Bones Show will host the interviews on his website, http://www.bobbybones.com/. The first interview will be with Dierks Bentley on March 3 at 9 a.m. ET.
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2-20-2015
When you add it all up, the RAB is reporting that 2014 radio revenue was down 1% over 2013. Spot revenue was down 3% year over year and network was down 4%. Digital and off-air both posted gains, leveling out the overall numbers. Digital was up 9% and off-air showed impressive gains, up 16% over 2013.
RAB's President and CEO Erica Farber noted on the report, "Radio held its own in 2014 with Radio revenue remaining steady despite an economic climate which saw some businesses tightening their spending in Q4 due to reduced consumer confidence." Farber also addressed the increases in digital, "Digital revenue growth indicates that Radio is meeting marketers' growing commitment to reach consumers via all digital ad channels, and this continued growth confirms Radio's position as a true marketing partner."
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2-20-2015
Nieman Labs reports on how some newspapers are hedging their bets that on-line radio will give them a bigger competitive edge. The New Canaan Advertiser is part of the focus of the article, a community paper in Connecticut that broke the Brian Williams helicopter story.
The Advertiser is using SoundCloud to, as Advertiser Editor Joshua Fisher puts it, "We're ripping and reading our own stories on air." The Advertiser airs the "Behind the News" show, one of four hourlong shows they are webcasting. But it's not just small print publications, metro dailies like The Boston Herald, have launched online radio stations.
It's a smart move, especially for smaller publisher. According to an Edison Research study, it's estimated 94 million Americans over the age of 12 listen to online radio every week. Integrating platforms for print is timely and cost effective move. Read more Here.
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2-19-2015
Tyler Frye has been named the new evening host at Cumulus 104.1 KRBE/Houston. Frye heads to Houston from Raleigh where he was at WDCG/G105. Frye's previous on-air experience includes duties at WFLZ/Tampa and Hot 107.1/Denver. He'll begin his new shift on March 9.
Leslie Whittle, program director of 104.1 KRBE/Houston noted on the new nighttime host, "I'm so excited to work with Tyler. He's a true entertainer that will bring his energy, talent, and strong desire to win to KRBE. He will no doubt build a show that will become the nighttime standard in Houston. He's a great addition to the already exceptional team we have at KRBE."
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2-17-2015
In a move to streamline its digital radio service as part of its Audio Factory project, the BBC has removed Windows streaming from its service, but not without some controversy. Moving towards the Mpeg Dash audio streaming standard, approximately 5 percent of the BBC's Internet radio listeners still use Windows Media, including many blind and visually impaired listeners.
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2-16-2015
If you want to effectively use social media for your radio brand, you should really consider playing a game I call ?Be the Ball.?
Here is how ?Be the Ball? works:
1. Spend some time looking at trending on Twitter and then reviewing what is happening in your market. Try to ?lean forward? into capturing the now of what is on the hearts and minds of listeners you most want to target.
2. Try get in front of the parade of trending content. Do this with photos, video, questions for listeners to comment on, etc., so that you encourage those most wanting influence (or to be validated).
As always, use lots of photos and/or videos. Make sure that you think carefully about headlines and the kinds of questions you may ask listeners to comment on in your posts. I also recommend that you ?twist? all content toward products you own (your online site or on-air). Facebook and Twitter need no help from us and pay us nothing to help them anyway. Our jobs are to increase ratings and participation. To twist content, you simply think of innovative ways to provide something about the stories that put your station, your website, your personalities in the center, or near the center, of the story (at least ?how it ends?).
A word of warning: Always do your research and make sure you know where the ball is going. You want to make sure that a fair amount of your posts are running through the ?now? current of conversation.
Yes, that?s the whole list of guidelines. No matter what format the station is where you work, you can truly get in front of the trending parade in some of your online and social media.
If you have a social media content strategy that balances high passions of local listeners, rotates in and out a variety of interesting content, visuals, and opportunities for listeners to comment along with ?being the ball,? you will be a winner for sure.
Good luck!
Loyd Ford is the digital revenue, direct marketing, ratings, and social media strategist for Rainmaker Pathway and Americalist Direct Marketing. Loyd has programmed very successful radio brands in markets of all sizes, including KRMD AM & FM in Shreveport, and WSSL and WMYI in Greenville, WKKT in Charlotte, and WBEE in Rochester, NY. Learn more about Loyd here: http://about.me/loydford. Get his radio-social media content sent directly to your smart phone or email for free here: www.rainmakerpathway.wordpress.com.
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2-17-2015
Musicians, hackers, designers, and programmers will gather for the second year for the SXSW Music Hackathon this March, Billboard reports. It's a 24-hour hacking intensive aiming to discover innovations in the music space for artists, the industry, and fans. The winner takes home a $10,000 prize.
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2-18-2015
By Buzz Knight
Mentoring comes in all shapes and sizes. Sometimes it is completely warm and fuzzy and it follows an easy path. In other moments it can be hard to figure out. It can even misinterpreted as rude.
With the recent death of the extraordinary New York Times writer David Carr, it's important for all of us who are around a business we love to consider the importance of our role in mentoring.
I love many of the lines in the New York Times article of Monday, February 16, regarding his legacy -- some of which are in his own words. In addition to writing for the Times about the changing media landscape, David had also joined the faculty at the Boston University communications school where he passionately taught journalism. David was driven to help prepare the next generation of journalists for the real world.
David was interested in people, not their resumes, and he could be blunt, humble, and unique, among other things.
David Carr understood the ability to reach audiences and the importance of clear communication -- and isn't that critical to our future and how we prepare our next generation?
As we hope for a generation that will care about our business we must take stock of David Carr's mentoring traits. He was known at the Times as a "supreme talent scout," but someone who could be blunt in his criticism of the next generation he was grooming.
More from the article: "He hates suck-ups, people who treat waitresses and cab drivers poorly, and anybody who thinks diversity is just an academic conceit. He is a big sucker for the hard worker and is rarely dazzled by brilliance."
How we learn from David's mentoring of journalism students at Boston University is up to our own analysis and implementation. Taking interest in the next generation and embracing their questions is an excellent starting point. It certainly can and should go further vis-a-vis how we approach the mentoring process. Asking the next generation questions, and actually listening to their perspectives, speaks volumes.
We should all value the mentoring process and learn from a master of that process in David Carr.
Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at bknight@greatermediaboston.com. Knight was named among "Best Programmers" by Radio Ink magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Nielsen Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.
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2-17-2015
Last year 100.7 Star partnered with The Salvation Army to bring awareness to homelessness in Pittsburgh by having afternoon co-host Flick live in a 4x8-foot plexiglass box downtown for three days. Flick is doing it again this year near the MassMutual Pittsburgh Ice Rink in downtown Pittsburgh.
Flick will once again be experiencing some of the hardships of living homeless. The afternoon host will have minimal shelter and heat, and the same food provided to the homeless by The Salvation Army. Flick comments on the promotion, "Living in a four-foot-by-eight-foot plexiglas box 12 hours a day and staying in a homeless shelter at night was not easy, but it's nothing compared to challenges that people who are actually homeless face day in and day out. If doing this for three days again this year helps to educate and inspire more people to help, it's more than worth it."
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2-17-2015
It's a new offering from Townsquare based on pop culture and music brand PopCrush.com and hosted by Lisa Page. The focus is pop music and trending entertainment airing 7-Midnight on Townsquare Media radio stations and mobile on RadioPup. Popcrush will also be available to affiliates through Compass Media Networks.
Kurt Johnson, Townsquare Media's SVP of programming notes, "The creation of PopCrush Nights with Lisa Paige as its host strengthens our brands across our terrestrial, digital, and live-events platforms. We are incredibly excited to have the talent of Lisa Paige to engage and entertain our listeners every weeknight."
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2-17-2015
Corus Entertainment has announced the rollout of new apps for 38 Corus Radio stations, developed and created by Corus' partner SoCast. The apps provide listeners access to an interactive playlist with artist info, videos, photos, and exclusive content. Broadcaster Magazine reports the apps for the Corus news-talk stations will report breaking news and feature an interactive map with real-time traffic updates.
Chris "Dunner" Duncombe, director new media, Corus Radio remarks on the rollout, "The launch of 38 customized station apps builds on Corus Radio's commitment to offer listeners the best-in-class mobile first experience to engage and interact with our stations wherever they are. Our robust branded radio apps give listeners direct access to exclusive content, the ability to interact with their favorite hosts, and share unique content from multiple platforms."
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2-13-2015
We all know there are different types of buyers and buyer styles in every business category. You can see this in the way candles are marketed.
The other day, I made a call with one of my station client's salespeople on a unique little candle boutique, way off the retail beaten path. My clients know I love going on calls, because all three parties -- me, the radio account executive, and the advertiser -- always learn something.
That's all this specialty shop sold was candles, and accessories for candles, and they?ve had to expand their countryside real estate three times in recent years to keep up with demand.I am certainly not a candle aficionado, but I know my wife buys candles at the one-stop shops that sell everything from aspirins to groceries and from cutlery to candles.
But here is the thing. The candles I saw at the candle boutique were selling for 10 and 20 times what Angela pays at the one-stop shops.
It made me think about radio's business models. Sure there are buyers for one-stop media shops; radio stations that offer everything from radio "clusters" to Web banners, and from SEO to print, special events, and more. But what about a radio specialty shop? A radio station that did radio so well, some buyers would be willing to pay more for their advertising? A radio specialty shop that would be a pleasure to work with, would generate superior results, and that advertisers would seek out.
A radio specialty shop could also sell radio accessories. Accessories like superior creative, listener and customer research, musical identity packages, and superior service.
There is most certainly a market for one-stop media companies, where stations can do a good job at everything, but not a great job at anything?what?s the old expression, "A jack of all trades, but master of none."
It seems to me, however, there is also room for a radio specialty shop; one with superior craftsman that deliver a superior product for which they can charge a premium. I, for one, think it might be more fun to work there.
Wayne Ens of ENS Media Inc., is the producer of the SoundAdvice Radio E-Marketing System and can be reached at wayne@wensmedia.com
(2/16/2015 6:48:34 PM)
I suspect you already know, Wayne, that any station that would aspire to such a lofty position would, first, have to re-create, staff and train its Creative Department.
Fat chance! sez I,
But still - right on the money.
2-17-2015
With just over 43,000 spots, Geico held the title as the number one radio advertiser again this week in the Media Monitors report. Walgreens jumps from number eight to the second-biggest radio advertiser with just under 40,000 spots. Number three is Verizon Wireless with just over 32,000 commercials. One interesting note in this week's report is that four of the top 10 advertisers on radio this week were wireless providers. AutoZone and Home Depot round out the Top 5 with just just over 28,000 and just under 25,000 respectively.
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2-17-2015
Sirius XM Radio announced Tuesday that former Yankees' shortstop Derek Jeter is debuting a weekly radio show airing Wednesday at 7 p.m. The show will have rotating hosts, speaking with players like Russell Wilson of the Seahawks, Mets pitcher Matt Harvey, Kobe Bryant, and of course Jeter himself, who have all appeared on Jeter's new website The Players' Tribune.
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