Midwest Communications VP of Programming Jeff McCarthy says, "When someone with the talent and experience of Tom Baldrica is available you seize the opportunity. We're excited to tap into Tom's knowledge of the music industry to create advantages and ideas for our multiple Country brands." Baldrica becomes the Corporate Country Bran Strategist which is a newly created position. He'll will work with the Midwest country stations, their portfolio of DUKE-FM stations, as well as on-air talent for KTCO/Duluth, & WUSZ/Hibbing, MN.