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Monday, August 26, 2013

Envision Launches New Format From Mike Marino.

8-23-13

Mike Marino has programmed KHHT in L.A., KJHM in Denver and KMRJ in Palm Springs. And now he's developed a format called "The Finest," which is a mix of old school and smooth R&B. The Finest blends classic and contemporary R&B from the 70s to the 2000s aimed at 25-54 females. Marino said, ?The Finest super-serves a segment of the audience that feels ignored by their local radio outlets.  A crucial ingredient of our secret sauce is the music flow and message. Sure, other stations may play some of the same artists, but it`s what we DON?T play that makes the difference."



View the original article here