(by Eric Rhoads)
A recent article in Fortune cited the cost of mistakes, and how one incorrect decision can sometimes bankrupt a company. Another article, in Entrepreneur, said that one poor hiring decision has been known to bring down a company. And Harvard Business Review points out that decisions can be high-risk, and that executives must expand their decision-making tool kits because reliance on the tools they know best may well be misguided for make-it-or-break-it decisions.
As executives, we tend to fall into the trap of thinking we know all the answers. And that's why I created Radio Ink's annual Forecast meeting at the Harvard Club.
Though we all like to think our teams are the most capable and our ideas are the most sound, there is logic behind hearing what others within our industry have to say. One day invested, on November 20, is an opportunity to leave with a complete perspective on the radio broadcasting industry; you'll hear industry analysts, advertising predictions, industry trends in digital, trends in automotive and other advertising categories, technology, multiples, and regulatory issues faced.
Because of Forecast's "no press" policy, speakers and panelists tend to level with the audience, going beyond the standard answers meant for public consumption. The end result is a solid sense of where the radio industry is going in the year ahead. In fact, Forecast has become such a powerful prediction tool that we've moved it earlier this year, to November 20, so 2014 budgets can still be adjusted based on data points received.
As usual, the Harvard Club cuts off attendance at 200 people. There are still seats available, though we suggest that you register soon to be assured a place. You'll leave empowered with data that will help you make smarter decisions for your radio properties in 2014.
November 20, 2013
To register, call 561-655-8778 or go to www.radioinkforecast.com.