Dick Broadcasting Switches To Eastlan

5-26-15

Eastlan CEO Mike Gould says Dick Broadcasting is the first broadcaster in a PPM market to move from Nielsen to Eastlan. Eastlan Ratings will field its initial audience measurement study in the Greensboro/High Point/Winston-Salem market in Summer 2015. Dick Broadcasting?s VP/GM Dick Harlow said the move to Eastlan was common sense. ?I was surprised to learn that we are the first to make this switch in a PPM market. The meter was supposed to be the savior and all it?s done is increase our annual payments to Nielsen. And now we find out to win in the PPM game you need a magic black box to job the system. At some point, enough is enough. We look forward to working with Eastlan Ratings to see who people in the Triad choose to listen to rather than who they are exposed to. Plus the sample size will be about triple the number of meters now in the market.?

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Eastlan Picks up 3 More Markets

3-20-14

Three markets will have a new ratings provider this Spring. Eastlan Ratings begins service in Columbus, GA, Hammond LA and Tallahassee. Hammond is previously unrated market while Columbus and Tallahassee are also served by Nielsen. Eastlan CEO Mike Gould said, ?As Eastlan rolls into our 15th year, we are so grateful to the small and medium market radio leaders who have recognized the value in carefully scrutinizing their radio ratings vendor relationship.

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Eastlan Adds Eleven New Markets

10-22-13

Eastlan Ratings announced it has added 11 additional markets. They are \: Abilene TX, Casper WY, Cheyenne WY, Lake Charles LA, Lawton OK, Lufkin/Nacogdoches TX, Mankato/New Ulm MN, Odessa/Midland TX, State College PA, Texarkana AR and Wichita Falls TX. Eastlan CEO Mike Gould said,  ?We know where our bread is buttered and we are extremely thankful. Eastlan is a 100% radio focused brand. Our future is inexorably linked to the success of small and medium market radio broadcasters. Local radio is in the middle of resurgence as new ownership groups revitalize the industry in step with forward-thinking established broadcasters. Our purpose is to be certain the power of local radio is not diminished by research companies geared toward television or personal jukebox services like Pandora or Spotify.?

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Eastlan Jabs Arbitron

4-6-2012

Eastlan's Mike Gould (pictured) sends out a letter under the headline, "Eastlan Will Continue to Release Complete Ratings. Broadcasters and media buyers deserve complete information.? It comes on the heels of Arbitron making this announcement, "Arbitron is willing to grant to newspapers and other publications that write about radio or other media a nonexclusive license to publish a limited, newsworthy amount of copyrighted data. In the case of radio, estimates are limited to those radio stations that subscribe to Arbitron." Here's the entire letter from Gould.

Eastlan Ratings will not deviate from its policy to include all stations in their 12+ public release. This announcement comes on the heels of Arbitron?s decision to list only those stations that are Arbitron customers. ?Today some radio stations are going to magically disappear from the ratings,? said Eastlan President/CEO Mike Gould. ?What?s next: releasing full surveys to agencies including only selected stations? We feel strongly that part of our responsibility is to participate in the preservation and advancement of the credibility of radio in the advertising community. We?re not understanding how releasing incomplete ratings helps our industry, rather, it would seem to encourage confused or frustrated radio buyers to consider other media.?

?Radio broadcasters and media buyers deserve complete information. Our industry should insist that its ratings vendors provide nothing less. While we respect Arbitron's decision to do what is best for their stock price, our preference is to stick with the 40 year old accepted practice of releasing publically 12+ numbers for the good of radio while restricting the distribution of more specific demos and dayparts to our licensed subscribers. It may not make us the most money, but it is our responsibility to do what is most ethical."

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Timeless Cool, Eastlan And Tacher Company Expand

Kent Phillips, Mark Follett and Bert Hambleton have decided to invest in Timeless Cool and have created a new entity called Timelss Cool Custom Programming (TCCP) which will continue to syndicate the AC format Timeless Cool, via satellite and as MOHD (music on hard drive). It will also now provide Country, Hot AC, and Classic Hits formats as Phillips merges his consulting company into the new company.

TCCP?s emphasis is on providing radio companies with researched custom formats and customer service and support. In addition to Kent Phillips consulting both Hot AC & Country formats, Rob Moore will continue to program Cool AC and veteran programmer Jay Kelly will handle Classic Hits. Moore, the creator of Timeless Cool AC as well as The Breeze format in 1987, is a multi-award winning Program Director for stations in Minneapolis and New Orleans. Jay Kelly has spent the last sixteen years programming Entercom's KBSG and Clear Channel's KJR, both legendary oldies stations in Seattle.

In addition to the investment to create TCCP, the new organization is investing in Mike Gould?s Eastlan Ratings. The trio believes in Eastlan?s phone-survey methodology, larger sampling and their more economical pricing structure in a tough economy for broadcasters. This investment will add affiliates and enhance the use of cell-phone sampling making Eastlan the new industry standard in non-PPM markets. TCCP also plans to invest in the use of barter, in situations where stations qualify, to provide more options for broadcasters to pay for ratings.

Another initial investment is being made into the Tacher Company, a Bellevue, WA based national sales representation firm. TCCP sees a need for smaller and medium size markets to have better access to both regional and national advertising dollars. Tacher, which started as a northwest regional rep over 40 years ago currently represents more than 300 radio stations. Tacher has recently opened offices in Los Angeles, Boston and Atlanta to broaden its national footprint. This investment will allow Tacher to open additional offices to help expand their station client base across the country.

Visit our Website: www.timelesscoolcustomprogramming.com

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