(By Matt Sunshine) "We need to hire more salespeople!" "We need to hire better salespeople!" These are the cries we hear day every day from the sales managers and executives in radio. While the strategy to simply hire more and better sellers might be a good one, you and I know it's just not that easy. If you are the one responsible for the hiring process and the on-boarding of these new sellers, you are probably left wondering how you're going to get that accomplished. You are not alone!
Automotive continues to be radio's best friend. Auto dealers, dealer groups, and manufacturers were the number one category for radio during the first half of 2015. And they increased their spending by 4 percent. Professional Services was radio's second-best category with an increase in spending of 8 percent. Health Care came in third during the first six months of 2015, increasing what they spend on radio by 4 percent. Radio's fourth-best category, Financial Services, was flat during the first half and the cellular, communications, and public utilities category, radio's fifth-best, was down 20 percent in the first half.