Stations in Baton Rouge LA, Fort Morgan/Sterling CO, Fredericksburg VA, Marshall MO, Santa Rosa CA, Sedalia MO, Winchester VA and West Plains, MO. will now have receive ratings from Eastlan. Centennial Broadcasting has stations in Fredericksburg and Winchester. President & CEO, Allen Shaw said, "After considerable deliberation among our Corporate staff, Market Managers and Sales teams in Fredericksburg and Winchester, we concluded Eastlan's radio audience measurement services will provide us with credible data at a very efficient cost." Eastlan was formed in 1999 and now has 450 stations in 90 markets.