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Friday, August 21, 2015

Programmatic Is Already Big

Programmatic Is Already Big
Aug 20th 2015, 23:33
While radio is still in the early stages of programmatic, the buy side of the advertising desk is well into that game. The Digital Place Based Advertising Association recently did a survey of 310 media planners. Eighty-percent said they are already buying ads programmatically for all of their brands. And programmatic accounts for 28% of their total ad budget. That's expected to jump to 48% of their budget in just a few years. In addition, 59% say they expect TV's share of ad spending to fall, and they say mobile ad spending will jump 86% and online spending will increase 67% in the next three years.