Michael Wright is the COO for Midwest Communications, a family owned media company with 72 stations in Wisconsin, Michigan, Minnesota, North Dakota, South Dakota, Indiana, Illinois and Tennessee. Wright believes radio managers do not do enough research to execute the content consumers have come to expect. So, instead of hiring a company to help him put together the research he was looking for, he created and launched how own. It's called Emergence.fm, which is now available to the entire industry. Listen to what Wright has to say about why he launched the company, his thoughts on whether radio does enough research and whether or not he believes listeners even care about using radio to find new music. LISTEN HERE.