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Thursday, August 20, 2015

Medium & Small Markets Are Thriving

Medium & Small Markets Are Thriving
Aug 20th 2015, 05:05
That's the conclusion Nielsen comes to in its latest Audio Today Report called "A Focus on Medium and Small Market Radio." The report says 65 million consumers listen to medium and small market radio each week and 36 million of those are qualified consumers. 75% of the listeners have a full or part-time job and 61% attended college. How did medium and small markets do with specific demos? LET'S FIND OUT.