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Sunday, August 16, 2015

CBSer Questions Wisdom Of Podcasts

CBSer Questions Wisdom Of Podcasts
Aug 12th 2015, 23:02
Jason Ornellas is the Director of Engineering for CBS Radio in Sacramento. In his latest blog, entitled "Do Your Podcasts Hurt Your Ratings?" Ornellas writes, "With Apple Music (Beats1), Pandora, Spotify and all the other streaming services competing for radio's listeners, it's time for radio to take a step back and examine podcasting to determine if it's a smart choice or not." Here's why he thinks your podcasts may be hurting your ratings...