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Friday, August 21, 2015

(WIZARD) The Hidden Dangers Of Lists

(WIZARD) The Hidden Dangers Of Lists
Aug 20th 2015, 23:15
(By Roy Williams) I have a client who has a lot of marketing savvy. A few weeks ago he sent me a list of seven copy points and asked if this was our radio strategy. I spent a lot of time crafting a carefully considered response, so I thought I might share it with you. Perhaps it will trigger a realization or an insight you can use. There's an equally good chance, however, that you'll decide I'm wrong. Here's the response I sent him...