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Friday, August 14, 2015

How to Compete -- And Win -- Against Radio's Mega Companies

How to Compete -- And Win -- Against Radio's Mega Companies
Aug 13th 2015, 23:59
As brokers, they've done about $7.5 billion in radio (550) and TV (180) deals over the past 20 years. Larry and Susan Patrick are a formidable team, not only in the brokerage business with Patrick Communications, but as radio station owners. Today their other company, Legend Communications, owns 18 stations in Wyoming. Since getting into the business, either Larry or the Patricks together have owned well over 100 stations in both large and small markets. In other words, they know what they're doing and they know how to win. The Patricks are very well known throughout the industry, highly respected, and well liked. They are successful at both brokering and station ownership, and they have a very interesting perspective on how to run stations, how to treat people, and what a station should mean to the local community. Larry and Susan Patrick are on the August 17 cover of Radio Ink magazine. You are not going to want to miss what they have to say. Here's an excerpt from our cover story where we ask them how independent operators can win where they compete against the big guns.