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Monday, July 18, 2016

Greater Media Re-Brands WBOS ‘ALT 92.9 Boston’s Alternative

Wednesday, July 13, 2016
Jul 13th 2016, 12:49, by radioinfo
wbosGreater Media Re-Brands WBOS 'ALT 92.9 Boston's Alternative.'  With the new handle – "ALT 92.9 Boston's Alternative" – comes a new clock providing hour-long music blocks.  Greater Media says it is solidifying "the alternative music position on WBOS-FM by rebranding the station as 'ALT 92.9' in Boston.  WBOS program director Ken West says, "We are passionate about delivering our content in a non-cluttered, non-controversial, pure play music environment by playing the most music.  In doing so, we are offering the ALT 92.9 Promise: 60 Minutes of Music after every commercial break."  Station marketing director Sean Doherty adds, "The station's new branding, image and logo will exemplify the fresh programming of 'ALT 92.9' and appeal to the active lifestyle of our audience."  Check out the station's new website here.
kinosianmikePPM Analysis: Alternative Rock.  RadioInfo managing editor Mike Kinosian presents the first of three format analyses of the performances of rock-formatted radio stations based on data from the Nielsen Audio's June 2016 PPM survey.  Forthcoming are analyses of mainstream rock and adult album alternative or triple A.  In today's report, see charts tracking the AQH share (6+) performances of alt rockers in PPM markets, a chart detailing AQH share fluctuations from June 2015 to June 2016, a chart listing stations by market rank, and more.  See it all here.
The post Wednesday, July 13, 2016 appeared first on RadioInfo.