Google Search

eobot

Search This Blog

Showing posts with label Choice. Show all posts
Showing posts with label Choice. Show all posts

Thursday, March 14, 2013

(SALES) It's Your Choice To Win!

3-11-2013

James Allen had a quote that I?ve always loved, ?You will become as small as your controlling desire; or as great as your dominant aspirations.?

After finishing a speaking engagement in Los Angeles, I was having dinner at Casa Vega restaurant in Sherman Oaks with a good friend of mine, George Gallo. George is a screenwriter, producer, and director in Hollywood. Over dinner that night I asked George to what he attributed his success, because before coming to Hollywood he was driving a Pepsi truck and delivering soda in New York City.

He told me he is a great visualizer. "I visualize everything. When I was driving that Pepsi truck, I visualized a home overlooking Universal City in Los Angeles as I was writing my scripts at night after I got off my shift. I visualized working with movie stars and directing them.? George Gallo went to college to study art. He is a very accomplished painter. When I visited his house in Universal City that night, he showed me the painting of a house he did when he was in school. It was a painting of what he visualized his house to be once he made it as a writer and director in Hollywood. Strange as it may seem, that painting looked unerringly similar to the house I was in that night.

George wrote more than 30 movie scripts before he finally sold "Wise Guys" for $11,000. He received his check, packed up his belongings and took a train to Hollywood. George would not (and still doesn?t to this day) fly in an airplane. During a flight some years back, the plane dropped more than 5,000 feet. George said no more. And on the train, he wrote the screenplay for "Midnight Run," which is rated as one of Hollywood?s top 50 movies of all time by some critics.

Why don?t we visualize more? If George Gallo can effectively use visualization, then maybe it?s time to get on the bandwagon and start our own visualizing. There?s a bonus here, too. Visualization costs you nothing. It has no side effects, and you can do it alone or in a crowd. It?s proof that intangible imagination can produce tangible realities.
Everything you want in life starts with your powerful mind. The only limitations are the ones we create, and what we create, we can change. It?s entirely up to us.

The Bible says, ?The wicked man?s fears will all come true, and so will the good man?s hopes.?

Terry Lemerond writes in the "Health Counselor," ?Unfortunately, much of the unconscious visualization we do is negative. We get into the self-destructive habit of visualizing ourselves bumbling through an interview, or getting into a car accident, or having a terrible fight with our spouse -- it puts our energies into the wrong directions.?
Shaki Gawain, author of Creative Visualization, writes, ?We often imagine difficulties and problems -- and that?s what we get.?

What you visualize is entirely up to you and within your power, whether it?s going into a sales call with the biggest proposal you ever have presented, making a presentation to your corporate board of directors, or going on a job interview. Would positive visualization guarantee you a job? Of course not. However, if you go in with higher expectations, having already seen a receptive interview in your mind?s eye, then you are far more likely to find the success for which you have been looking.

Every day, we have between 45,000 to 51,000 self-talk impressions. Self-talk and visualization go hand in hand. Just try visualizing with positive self-talk and see what happens.

Remember, it?s all in your powerful mind. It?s your choice to win!

Sean Luce is the Head National Instructor for the Luce Performance Group and can be reached at sean@luceperformancegroup.com. Follow Sean on Twitter at @Luceperformance

Add a Comment Send This Story To A Friend


View the original article here

Wednesday, February 1, 2012

MANAGEMENT - Be Great By Choice

1-31-2012

by John Fullam

Author Jim Collins did it again ? another look into what makes great companies great and separates them from all others. Great by Choice is a follow up to his classic book Good to Great which sold over 4 million copies.  Great by Choice asks why some companies thrive in times of uncertainty, and others fight to survive.  Collins refers to the high performing companies 10xers because they beat their index by at least 10 times in difficult times. (10xers included Microsoft, Progressive Insurance, Intel, and Southeast Airlines)

These high- performing companies behave differently.  What can radio learn from their success?  

Fire bullets - not cannonballs. Collins discovered two important characteristics about the 10xer companies as they approached new opportunities or innovation.

? These great companies took a low cost, low rush, low distraction test or experiment by firing ?bullets? to see if it actually worked.  Once they knew it was calibrated to hit the target is when they would fire a cannonball.
? They were rarely first to market with new innovations (Amazon didn?t pioneer online book selling and Microsoft didn?t pioneer the PC spreadsheet.  Nor did Intel have the most innovative chip)  As one CEO said he?d rather be ?One fad behind?

As managers what bullets can we fire then calibrate?  The best companies in the world demonstrate innovation doesn?t mean being first but that it is a calibrated process.  When Steve Jobs wanted to open retail stores he first went to GAP CEO Mickey Drexler. Drexler said to first open one store and do not launch another until it is right.  The first Apple store was not anything like Jobs wanted and required many redesigns until they nailed it. He then opened stores in Virginia and Los Angeles. 

When we look at new opportunities with social, mobile, digital, deals or new initiatives of any kind of how can we better calibrate before we roll out uncalibrated cannonballs?

You cannot predict the future, but you can create it

Another important trait high performers had in common, Collins found - they utterly reject the idea that events outside their control or chance events will determine their results.  These companies were not more creative, not more visionary, not more risk seeking, not more ambitious.  It was the different behaviors over a long period that drove their success that can be an example to radio managers.  Collins identifies three core behaviors great companies? exhibit, fanatic discipline, empirical creativity, and productive paranoia. 

These days radio managers have so many distractions yet there are an incredible amount of opportunities as well.  Firing more ?bullets? and ?creating your future? like some of todays best companies may improve your chance of success in 2012.

John Fullam is VP Market Manager for Greater Media  Philadelphia  and can be reached at JFullam@greatermediaphiladelphia.com

Add a Comment Send This Story To A Friend


View the original article here