Edison Hosting Mother's Day Webinar

5-1-14

2014 marks the 100th year of Mother's Day (a great hook for a promotion by the way) and Edison Research is releasing the 2014 edition of the annual "Moms and Media" report during a free webinar Thursday, May 8 at 2 p.m. EST. Data for this report is taken from the "Infinite Dial" study conducted by Edison and Triton. "Moms and Media 2014" will focus on how mobile has become a priority with moms, showing its prevalence in most of their media behavior. The report will feature fresh tracking data about social networking, simultaneous media consumption, and mobile device ownership.

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NAB Hosting Webcasts for Small Market Broadcasters

8-14-2012

The new series of webcasts is called "NAB Virtual Academy for Radio: Big Ideas for Small Markets." The series will include consultants, trainers, broadcasters, and personalities, with the first webcast taking place Tuesday, October 2. NAB Executive VP for Radio John David said, "The information presented will empower broadcasters to maximize their potential." The webcasts cost $49 per session or $99 for the three-session package.

Valerie Geller, president, Geller Media International, will host the first webcast, entitled, "Powerfully Engage and Grow Your Audience by Mastering Social Media." Geller will discuss low-cost, high-return social media tips that will allow small market radio stations to increase audience engagement, ratings, and advertiser response. Doug Stephan, host of "Doug Stephan's Good Day!" will provide opening remarks.

The second webcast, "Tips to Recruit and Retain the Best," takes place on November 15. Laurie Kahn, president and CEO, Media Staffing, will discuss how to effectively manage multiple properties, build a staff that will grow station revenue, and compete with other local employers. Steve Newberry, president and CEO, Commonwealth Broadcasting Corporation, will provide opening remarks. The final webcast, "Ten Ways to Master Managing Multiple Stations," will include organizational and human resource advice and cost-cutting strategies.

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Triton Digital Hosting Facebook Webinar

7-30-2012

The folks at Triton will be hosting a free webinar on Facebook this Wednesday at 2PM Eastern. The 60 minute event will focus on how stations can use Facebook to connect more effectively with listeners. If you've ever asked yourself any of the following questions, you be well informed if you sign up for the webinar. Is Facebook a strategy or a tactic for reaching your audience? How do you continue to grow your database? How is your audience really using mobile? How loyal is your audience and what are the most effective loyalty practices?

Register HERE

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(AUDIO) The Pressure of Hosting The Marconi's

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7-10-2012

Continuing our mission to find radio success stories all over the country, today we feature the story of Edgar "Shoboy" Sotelo. Sotelo started out in radio with a half hour weekend shift on an AM station and says "I still remember how exciting that was. I never forget that moment" In a little over two months, Sotelo will host the NAB's Marconi awards. Sotelo tells Radio Ink he's been involved with radio since he was 12 years old putting up banners. Today, to stay in touch with his listeners, Sotelo visits schools once a week, "learning from listeners what's going on in their lives. It's a blessing an honor to have an opportunity to be behind the mike. We're in this business to serve and not be served. I love what I do and I work with great people. What else could you ask for?" Listen to our interview with Edgar Sotelo HERE

Congratulate Shoboy on his Marconi gig and enthusiasm for our industry HERE

Sotelo was recognized by the NAB in 2011 with the Marconi Radio Award for Spanish Format Personality of the Year. "ShoBoy en la manana" debuted in May 2010 on CBS Radio's KMVK-FM Dallas/Fort Worth and has since become one of the top-rated morning shows in the market.

Sotelo's radio career began on the promotions team for Los Angeles' biggest radio morning show, "Piolin por la Ma?ana." Soon after, he became host of a Sunday night program on L.A.'s "Generaci?n 1020 La Soluci?n." In 2007, Sotelo's message of "empowering Latinos to be the solution and not the problem" earned him the position of afternoon drive host at Univision Radio's KVVF-FM San Francisco, where he quickly became a market ratings leader.

Sotelo's extensive community involvement includes radiothons that raised $1.2 million for St. Jude Children's Research Hospital and $600,000 for Children's Medical Center of Dallas. He has been an ambassador for Voto Latino since 2006 and moderated the first Latino Youth Summit hosted by the Senate Democrats. Sotelo was honored with the U.S. Senate's 2009 Most Influential Leader Award, Edison Research's elite 2011 "30 under 30" and a nomination for Radio Ink's 2012 Medallas de Cortez Radio Personality of the Year Award.

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