4-3-15
Hearst owned WBAL in Baltimore announced three promotions Thursday including Malarie Pinkard who was promoted to News Director. Pinkard, who started out as a researcher at Hearst, is now responsible for all aspects of all operations and production for the largest newsroom in Maryland. Also, Mike Wellbrock is promoted to Assistant Program Director and Johnny Goldsmith is promoted to Executive Producer.
4-1-2015
Ilwira Marciszek (pictured) has been promoted to director, ad operations from senior manager, and Stephanie Vance moves up to director, revenue planning and development from manager, business operations. Marciszek is a digital advertising operations specialist specializing audio campaigns and ad-serving technologies. Vance manages AdLarge's portfolio focusing on advertiser and marketplace needs. More...
Co-Founder and Co-Chief Executive Officer, AdLarge Media, Cathy Csukas, notes, "Ilwira and Stephanie have been an integral part of AdLarge Media's growth. Investing in great talent is key to our success, and I am delighted to recognize their contributions with these well-deserved promotions."
(4/1/2015 9:10:20 PM)
Daaayuum
(4/1/2015 9:06:34 PM)
That that chick is smoking !
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9-10-14
Alpha Media Richmond has brought in Rachel Davis from Albany Broadcasting (NY) to be its promotions director for the Richmond cluster, including 98.9 Liberty (WWLB-FM), Big Oldies 107.3 (WBBT-FM), 93.1 The Wolf (WLFV-FM), and WARV-FM.
Prior to working with Albany broadcasting, Davis received a Bachelor of Arts in Music Industry from the University of New Haven and has worked with Universal Music Group?s Decca Label Group in New York. She has also
spent four years working with the event staff of the Albany Devils, an AHL affiliate of the New Jersey Devils.
?I am very excited to join the Richmond team!? said Davis. ?The chance to work, grow, and learn with Alpha Media is an opportunity too good to pass up. I can't wait to get started.?
Alpha Media Richmond Station Manager, Bill West, added, ?Rachel has an energetic personality that is a rare find these days and we are extremely excited to have her on our team. Her experience working in day-to-day promotions and big-picture marketing make her perfect choice for our promotions director.?
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3-10-14
Jared Fallon joins Clear Channel's Q102 in Philadelphia as PD, moving from the Clear Channel Cincinnati cluster, where he was PD for KISS 107. "Deelo" replaces Fallon in Cincinnati. Deelo moves to Cincinnati from Savannah where he was PD at 97.3 KISS-FM in Savannah. He began his radio career when he was 15 years old in Pittsburgh and since then he's made stops in State College, Panama City, Memphis, and Tuscaloosa.
7-22-2013
Do you know how much of an effect digital marketing has had on back-to-school shopping? It has shifted the bulk of back-to-school purchases from August (when I was growing up) to July.
According to research from Experian Marketing, retailers send 41 percent of their back-to-school outreach emails in July. A survey from the National Retail Foundation shows 37 percent of parents will comparison shop online before they make their back-to-school purchases.
It?s not too late for radio to respond to these back-to-school digital marketing trends. Here?s a few digital promotions your station can pitch back-to-school advertisers.
Pin It to Win It Promotion
Create a Pinterest board dedicated to cool back-to-school shopping ideas. Have your audience re-pin items from your board, entering them into a contest to win the items they pinned. Drive interest for this contest with your on-air promotion.
This Pinterest promotion can work for just one sponsor with multiple back-to-school products like a stationery shop, home furnishing store, or electronics store. You can also sell multiple sponsors into this promotion, so each advertiser has exclusivity over their niche like a clothing retailer, grocery store, or a gym.
Slideshow Guide
Every time I see a slideshow on a radio website it always features editorial content like news, weather, or celebrity gossip. Slideshows are a content management tool and your programming department doesn?t have exclusive domain over them.
Imagine creating a 10-image slideshow with back-to-school shopping ideas. The photos and captions would come directly from the advertiser. This is a far more engaging opportunity than online display ads because your users are actively scrolling through all the images from your advertisers.
You could even link directly from the photo to the product for those advertisers that sell some of their products online.
If your website currently doesn?t have a slideshow capability, check out PhotoSnack.com.
Deal Promotion
I know many radio stations think their half-off gift certificate programs, group deals, or daily deals are dead. Here?s an idea to revive them. Theme your deal promotion around ?Back-to-school."
The back-to-school buying shift from August to July is being driven by parents and students looking online for deals. Collect special offers from local advertisers for every product and service students from elementary school to college could possibly need!
Remember, the unique marketing opportunity you are selling to back-to-school retailers is the power of radio promotion combined with engaging digital marketing opportunities that convert directly into sales.
Stephen Warley is the founder of inboundarts.com, a research and training firm dedicated to helping radio broadcasters use digital tools to generate more qualified sales leads. He is also the founded of LocalBroadcastSales.com in 2008. Have a question for Stephen? Email him at stephen@inboundarts.com or connect with him on LinkedIn.
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Clear Channel announced 24 appointments to its new Brand Management Team, a part of its new National Programming Platforms; and the appointment of Kelly Doherty as Director of Imaging. The new Brand Management Team, which consists of a Brand Manager and Brand Coordinator for each format, will serve as Clear Channel?s in-house format experts.
The company said :the new team will help manage the Premium Choice Network, which imports and exports programming from region to region, market to market and station to station. The team will also be available to consult with select stations and to assist Clear Channel?s Senior Vice Presidents of Programming as needed throughout the country, and will gather and share format-specific content, information and resources throughout the field. Other responsibilities will include the development of format-specific contest opportunities and involvement in research and major marketing initiatives executed within their respective formats." Darren Davis, Senior Vice President and General Manager of National Programming Platforms will lead the Brand Management Team.
Here is the new Clear Channel brand management team:
Mainstream AC (Adult Contemporary)
Brand Manager: Chris Conley
Brand Coordinator: Rob Miller
Hot AC
Brand Manager: Tony Coles
Brand Coordinator: Brian Check
Classic Hits / Oldies
Brand Manager: Bill Cahill
Brand Coordinator: Keith Abrams
Mainstream CHR (Contemporary Hit Radio)
Brand Manager: John Ivey
Brand Coordinator: Alex Tear
Rhythmic CHR
Brand Manager: Cat Collins
Brand Coordinator: Dylan Sprague
Country
Brand Manager: Clay Hunnicutt
Brand Coordinator Country: Doug Montgomery
Brand Coordinator Classic Country: Chad Heritage
Active Rock / Alt
Brand Manager: Brad Hardin
Brand Coordinator Active: Chris Williams
Brand Coordinator Alt: Julie Pilat
Classic Rock
Brand Manager: Eric Wellman
Brand Coordinator: Joe Bonadonna
Spanish
Brand Manager: Jim Lawson
Urban / Urban AC
Brand Manager: Doc Wynter
Brand Coordinator Urban: Kris Kelley
Brand Coordinator UAC: Derrick Brown
Talk
Brand Manager: Darryl Parks
Brand Coordinator: Ken Charles
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