Stress Management Expert Kelly Orchard

6-19-2013

Kelly Orchard thinks the stress of our biz has made us crazy...the wrong type of crazy.

We've all joked from time to time about the mental state of the radio workforce, yet Kelly feels it's for real. She's currently creating and refining a series of presentations, webinars, and consultations on the issue of stress management, anxiety, and productivity, all in the hope of giving positivity to a mental health perspective.

Kelly Orchard is a second-generation broadcaster who has worked not only with her family's radio stations but also (with her dad) operated an FCC compliance consultancy.

From there came a turn in the road for Kelly. "A few years ago I began a journey to pursue a Master's Degree in Psychology and have been working as a therapist, maintaining Orchard Media Services from the sidelines hoping that the economy will turn around or radio would figure out what it's going to do and so on. I followed the trades, maintained relationships within the industry, even graduated from the NABEF's Broadcast Leadership training program.

"As I continued to consult with stations about their FCC compliance plans, I couldn't help but become extremely aware of the stress, anxiety, and general frustration and discouragement at the state of the industry. I'm on a mission to provide peace of mind, mental wellness tips, and help my friends in the industry because I see it all of the time. I'm a media and mental health advocate."

Kelly not only feels our relationships in the building need work but also our relationship with our audience. She feels that the "take a walk in their shoes" approach is an important process to take a staff through. She equates it to Marriage Counseling 101 and has some questions that a  therapist would tell radio to think about when considering counseling with
the audience:

1) "How much does radio know about an audience on a personal level? Aside from the raw research what do they really want?"

2) "How much does radio identify with the audience? Are you, as in a relationship, compatible?"

3) "What worked in the past? How did the audience first fall in love with radio and what has changed?"

Kelly feels that radio needs to stop chasing audience and that the real work should start within the walls of each and every radio station. She believes there are evidenced-based practices in the mental health therapy  industry that can help and it all starts with positive thinking. "Consider the laws of physics, broadcast engineers love this as do sales managers. Whatever you put out will come back to you. For every action there is an equal reaction."

For Kelly, it's about reconsidering your mindset as you go to work. "If you are thinking negatively and you hate your job and you hate the business, your audience will detect it. Radio won't be able to change the audience perception unless it changes from within."

Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at bknight@greatermediaboston.com. Knight was named among ?Best Programmers? by Radio Ink Magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Arbitron Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.

If you want to recommend an "Expert in the Wings" reach me at bknight@greatermediaboston.com

(6/19/2013 2:38:42 PM)
An honor to be featured here with some other great "experts"! Would love calls or emails from readers. I can be reached at kelly@orchardmediaservices.com or 760-887-4444

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(SALES) Less Stress + Less Pressure = More Success

1-21-2013

The media industry has always been rife with stress for sales reps and their managers. The highs and lows of selling media can be as fast and furious as a roller coaster. I remember many a day in sales being on top of the world one minute only to be picking myself up off the floor in the next minute.

I am always perplexed when a sales rep talks about pressure. The first excuse I hear when things are not going well is, ?Sean, you?re putting too much pressure on me.? Really? I thought I was just asking Mr. or Ms. Sales Rep to do what they were being paid to do. What happens in pressure-cooker situations? Do we ?choke? as they say in sports, or do we find the best performance deep down in our gut?

With the Super Bowl approaching, I am reminded of something a former tight end for the Dallas Cowboys, Jay Novacek, said about pressure. (Jay also happens to be my cousin.) Jay was a favorite target for quarterback Troy Aikman. When the Cowboys went to the Super Bowl in 1992 under Jimmy Johnson, this exchange between reporters was printed in the Houston Chronicle leading up to the game:

Reporter: Being the son of a coach and having brothers who were such great athletes, did that put more pressure on you to succeed?

Novacek: What is pressure? You can?t see pressure. You show me pressure.

Reporter: Aw, come on. You feel it in your stomach.

Novacek: Show me pressure.

Reporter: I?ll show you some guy?s EKG or something.

Novacek: Now, that?s stress. Pressure does not exist. There are a lot of things you feel, but pressure does not exist.
Reporter: All right, Sunday, the first play, you?re out there and there are going to be butterflies, right?

Novacek: Right!

Reporter: What is that?

Novacek: Butterflies. It?s like saying there are no problems in the world, there are only challenges.

Reporter: Have you always felt like this?

Novacek: Look, pressure is an excuse. They say, ?Well, you?re going to have a lot of pressure out there.? Well, it?s an excuse. Now you say, ?OK, there is pressure out there. If I do something wrong, it?s because of pressure.? It?s an excuse. Pressure doesn?t exist.

Reporter: You?re in the end zone. The ball comes to you. You catch it; it?s a touchdown. That?s not pressure?

Novacek: No, that?s a touchdown.

Jay went on to catch the first touchdown in that year?s Super Bowl against the Buffalo Bills, and I am sure he was feeling no pressure. The Denver Broncos might have benefitted last week from a defensive motivational speech from Jay. Instead, the Broncos lost to the Baltimore Ravens in the playoffs. The key play of the game for the Ravens was scoring a 70-yard touchdown strike with 31 seconds left in the 4th quarter to tie the game. The Ravens went on to win in double overtime. There were no excuses in that game!

Stress and pressure accompany burnout. Here are a few ways to avoid burnout and mind gaffes throughout the day:

1. Close the door, stop the calls, and get off the email. Filter out the excess noise, and focus only on what is really important. Shutting out the world is a tough thing to do when 30 people, including clients, are pulling in the same direction. Relaxing is recharging.

2. Learn to say ?no?! Otherwise, there might not be enough time to do the job. One of the great sources of stress is not being able to complete anything. Set clear boundaries with people who work around you.

3. Track non-performance time. Most companies measure performance. In addition, measure rest/recovery time. Some people will spend 50 to 60 hours a week on the job. Also calculate how much time is devoted to family. Set weekly goals for the number of dinners to have with family as well as the activities outside of work to accomplish.

4. Practice deep breathing. Many people will feel tired and lethargic when not getting enough oxygen to the brain. Take five minutes twice per day and practice some deep breathing. There is a Chinese adage that says, ?If you learn how to breathe properly, you will have the courage and strength of 10 tigers.?

5. Exercise. As legendary coach of the Green Bay Packers, Vince Lombardi, once said, ?Fatigue makes cowards of us all.? Committing to an exercise program can change a person?s life forever. Find an exercise program that is enjoyable and do it!

6. Use humor. Humor is the greatest weapon humans possess. According to humorist Mark Twain, it is also the weapon that we use the least. Use humor in voicemail messages, emails with cartoons, and funny lines (keep it clean), or memos to the staff. Nothing so disturbs the center of gravity and relieves stress as a good laugh.

7. Take a nap. That is correct. Take a nap! Some of the top CEOs in Fortune 500 companies attribute 10 to 15 minutes of sleep as the best tool for recharging their bodies during the day.

Time is a finite resource, and we place infinite demands on it. However, everyone has a choice on how to use that time. Prioritize that time to make life less stressful and more enjoyable. No excuses!

Sean Luce is the Head International Instructor for the Luce Performance Group and can be reached at sean@luceperformancegroup.com.

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