eMarketer Report: Radio Does Not Get Its Fair Share

9-19-14

Radio executives have been saying for years that radio does not get its fair share of advertising revenue, when compared to the amount of time people spend with the medium. A new study by eMarketer supports that theory. In 2014, adults over the age of 18, spent 12 percent of their time with radio and radio gets 9.3 percent of the ad share. Despite the fact that consumers are spending so little time with print these days, only 3.5 percent, print still gets a whopping 19 percent of the advertising pie. Consumers spend 37.3 percent of their media consumption watching TV which gets 41.2 percent of the ad pie. And, according to eMarketer, Americans are now spending 47.2 percent of their media consumption time with some type of digital device. That industry is already getting 30.5 percent of the ad pie, second to only television.

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It's All About The Experience

9-15-14

What's a typical in-car experience? Just driving along, maybe stuck in traffic, listening to the radio. Right? Nope, not anymore. Drivers still listen to music, but they're increasingly likely to be getting it from an Internet service like Pandora or Slacker. Maybe they're checking the weather report from a built-in app on the dashboard, or getting traffic information from that handy navigation app. And they're still hearing from advertisers, but it may well be by way of branded, dashboard-enabled content and services. For all consumers today -- not just in the car -- it's all about the experience.

At the DASH connected car conference -- presented by Radio Ink, Jacobs Media, and Shuman Consulting Group and coming up October 15-16 in Detroit -- you can hear from a panel of experts on how radio can help create and enhance that all-important in-car experience. Reps from the business-development wings of Slacker and Pandora (don't tune out; you can learn from these guys) and from the head of UIEvolution -- a company that specializes in mobile branding, including a suite in automotive products -- will talk about how to build the partnerships that create a great user experience in the car. You can hear from people who are doing this NOW how consumers interact with content and services as they drive.

More below about the panelists we've confirmed to date. You need to be in on this. Sign up for DASH today.

Panelists

Chris Ruff is president and CEO of UIEvolution, and is recognized as one of the most experienced individuals in the mobile market. Ruff is responsible for leading UIEvolution's growth, setting global strategy, and driving sales and marketing execution, and has grown the company into a global leader of software solutions to over 100 business customers and such major brands as Disney, Princess Cruises, Toyota, ESPN, and ATT.

Michael , director of business development at Slacker Radio, focuses on partnerships with automotive manufacturers, wireless carriers, and consumer electronics companies. With more than 20 years of international experience in the automotive electronics and consumer industries, he leads the coordination of engineering, product development, marketing, and branding for Slacker's broadening presence in automotive. Before joining Slacker, Kasparian served as market development manager at ST Microelectronics Inc.

Geoff Snyder is vice president of automotive business development for Pandora. Since joining Pandora in 2010, he has been instrumental in the extension of Pandora into the vehicle. As consumers demand a better in-car music experience, Snyder has developed and managed relationships with representatives of the world's top automotive brands to work as a liaison between engineering and business development teams to make personalized radio on the road a reality. Today, 26 major automotive OEM brands are on Pandora's partner roster, and over 145 vehicle models with Pandora integrations have been made available for sale to date.

DASH 2014
October 15-16
Westin Detroit Metropolitan Airport Hotel
Detroit, MI
www.dashconference.com

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Lewis Heads To Bloomington

9-15-14

Cumulus Bloomington brings in 30-year pro Tim Lewis as PD and afternoon driver for News/Talk WJBC-AM 1230. Lewis comes to WJBC-AM from Riverbend Communications? KBLY in Idaho Falls, where he was PD and morning host. Lewis has worked for KSL-Salt Lake City, KOA-Denver, WLW-Cincinnati, and KLO-Ogden. He's a two-time Murrow Award winner for his work at KOA, and was recently named Personality of the Year by the Idaho State Broadcasters Association for 2013 for his morning talk show. 

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Adams Radio Group Hires Brinson

9-16-14

Raven Brinson is the new midday host for Adams Radio's Hot 107.9 in Fort Wayne. Brinson makes the move to Fort Wayne from Q92 WDJQ-FM in Canton, OH where she was afternoon host and APD. Brinson said, ?I'm thrilled to join the team at Adams Radio Fort Wayne, an innovative and opportunity-driven company focused on its stations and the local communities they serve. Likewise, I am eager to further the vision of Robbie Mack and Adams Radio Group for HOT 107.9!"

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Another Name Change For Radio's Biggest Player

9-16-14
Another name change for Clear Channel. It was about two years ago when the company dumped "Radio" for Clear Channel Media and Entertainment. On Tuesday, just a few days before the 4th annual iHeartRadio Music Festival in Vegas, the company will now be known as the much shorter iHeartMedia. In announcing the new name, CEO Bob Pittman said, "iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices." The New York Times chimes in on the change. AdAge does the same.

From the company press release: "The newly named company includes a wide range of advertising-supported, consumer-focused media businesses, including 859 radio stations in over 150 markets, with more than 245 million listeners a month -- the largest reach of any radio or television outlet in America; iHeartMedia Digital, with its more than 90 million digital monthly uniques; Premiere Networks, which syndicates 90 radio programs and services to more than 5,500 radio affiliates; the Total Traffic and Weather Network, reaching almost all U.S. commuters; 20,000 live music events, all of which generate massive consumer engagement on social media platforms and the largest of which are even televised; its related companies, including Katz Media Group; as well as Clear Channel Outdoor, one of the world's largest outdoor advertising companies.

Pittman went on to say, "We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence -- more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices, and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with Clear Channel Outdoor's reach of over half a billion people worldwide across 30 countries and five continents, it's clear that no other company can match our reach or broad spectrum of media platforms."

Clear Channel Outdoor Holdings will retain the Clear Channel brand.

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Public Broadcaster Must Pay $145K

9-16-14

Ira Flatow, host of Science Now has agreed to pay than $145,000 to settle civil accusations that he mismanaged a federal grant worth nearly $1 million. Flatow?s show has aired on public radio since 1991. The show is distributed by Public Radio International and now is produced by New York-based Science Friday Initiative. Until January it was distributed by NPR. The New Haven Register says the settlement means Flatow will avoid a lawsuit. Flatow also agreed not to participate in federal programs, grants or contracts for one year. For his part, Flatow said he totally disagreed with the decision.

 "I disagree with the conclusions of this investigation. I spent the money exactly how I said I would, delivered the show exactly how I said I would. We?ve agreed to disagree,? he said. ?How much is it going to cost to disagree, that?s what we?re talking about here. I?ve been successfully receiving grants for 40 years. ... Why am I suddenly being penalized for conforming to the same standards I have for four decades??

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Radio Show Attendance Down

9-16-14

The numbers are still preliminary, however, the NAB tells Radio Ink attendance to the Radio Show in Indianapolis was down by about 200 people. Last year 2,304 people attended the show in Orlando. Last week in Indianapolis attendance was right at about 2,100. The Radio show is co-produced by the Radio Advertising Bureau and the National Association of Broadcasters. The 2015 Radio Show will be held in Atlanta.

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