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It's a new corporate position at Clear Channel called President of Partnerships and Local Activation. Michelle Laven, who's been with the company for eight years, was Executive Vice President of Strategic Partnerships before this promotion. Laven will continue to create strategic alliances and marketing programs with distribution and content partners, while working to expand the capacity of Clear Channel's local market sales organizations.
CEO Bob Pittman said, "Clear Channel is built on our strong relationships with listeners, advertisers, and partners, both on the local and national level. We have the unparalleled ability to connect artists with their fans and brands with their consumers, and in her new role Michele is going to use her expertise to help national partners build an even closer relationship with their consumers at the local level. Throughout her time with our company, Michele has been laser focused on creating value for our strategic partners and ensuring that Clear Channel's listeners can find the content and features they love regardless of device or platform, and with this new opportunity she will bring her creativity, innovation, and drive to bear in creating results-driven campaigns with advertisers through our unique collection of broadcast, digital, events, and mobile media assets."
Earlier in her career with Clear Channel, Laven was Vice President of Integrated Media for Clear Channel Los Angeles and was responsible for advertising programs that connected on-air, online, mobile, and on-location marketing solutions for advertisers. Prior to joining Clear Channel, Laven was President and Chief Operating Officer of New Times Media. Laven will report to Tim Castelli, President of National Sales, Marketing and Partnerships.
