5-10-2015
Now and then we all get tired of the third degree. From our friends, spouse, co-worker, or boss we all can reach a breaking point regarding questions. Rather than say "make it stop" when we are trying to get the most out of our internal organization, we need to encourage the best possible line of questioning so as to encourage a better process.
How frequently do we ask "Why not?" when discussing the possibilities?
If you deeply analyze specific instances or outcomes, almost everything we do or not do has no legitimate good reason. We should look harder to find things that fall into the category of "we don't do this" or "it's just not done" in our business and do them (or at least try them once).
Some of the best questions over the years seem to come in the midst of larger strategic discussions when the full internal management teams are together.
Maybe the challenge to bring out the best questions should come with more frequent gatherings of "the troops" ? that diverse team ? in a conference room or off-site. Kind of a bigger picture SWOT (Strength/weakness/opportunity/threat) meeting or a "war games" type of approach.
This is a great way to assess the perspective of competitors or your own stakeholders, so the best questions are asked.
Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at bknight@greatermediaboston.com. Knight was named among ?Best Programmers? by Radio Ink magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Nielsen Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.
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