The radiothon benefits the Salvation Army Bed and Bread Club of Central Indiana and is the largest fundraiser the Salvation Army does in the state. The actual radiothon airs on WIBC-FM Friday through Saturday and is hosted by the WIBC on-air staff. Listeners make donations by calling in or going to the station website. In 2014, WIBC helped raise more than $255,000 for the Salvation Army of Central Indiana. Pictured here are Emmis Chairman & CEO Jeff Smulyan and President & COO Patrick Walsh