A great ending to the baseball season, the kick-off of another NFL season and a Republican primary field that's as large as a professional sports team lead to great month for spoken word formats, according to Nielsen. News/Talk posted its best overall month in nearly two years—a 9.4% share of all listening, which was last matched in November 2013. Sports did even better, gaining a full share-point among all listeners aged 6+ from 4.6% in September to 5.6%, a new record for the format. In the 25-54 demographic, October's 6% (up from 5.1% in September) tied the record set in October and November of 2014. READ MORE HERE ...
