We found out yesterday that some companies are big on programmatic (iHeartMedia) and others are not (Radio One and Saga). It's been a very hot topic of conversation but it's now clear that the industry is not in agreement on what programmatic will do for radio. When asked if he thinks the race to programmatic buying and selling will be good for radio or a race to the bottom, Radio One CEO Alfred Liggins says he just doesn't know yet. Taking it one step further, Saga CEO Ed Christian said he refers to programmatic as problematic.
