A Future Of Infinite Sports?

1-15-14

Most of the action in online radio so far has been focused on music. But Sports Talk listeners are also starting to enjoy the effects of endless choices and on-demand satisfaction. At the Sports Radio Conference, set for March 10-11 at the Hyatt Regency Mission Bay in San Diego, Edison Research President Larry Rosin will be showing brand-new, never-before-seen data from the 2014 "Infinite Dial" study, analyzing where Sports Talk radio fans are today, and where they're going in the digital audio world.

"The Infinite Dial" is the longest-running longitudinal study of digital media and changes in technology in America, dating back to 1998. The study, now produced by Edison Research and Triton Digital, is performed to the highest quality standards and is cited by hundreds of media outlets and academic reports.

To create this presentation for the Sports Radio Conference, Edison and Triton included a question about Sports radio usage. This is a unique opportunity to hear fresh, up-to-the-minute info on Sports radio from top researchers -- don't miss it!

The Sports Radio Conference is the radio industry's exclusive Sports and Sports Talk summit. With an agenda focused on growing audience and revenue at Sports0formatted stations, attendees get the chance to hear from a wide range of experts on topics that include programming, promotions, sales, marketing, and digital platforms as well as local, collegiate, and professional sports teams and events. If your station covers any sports or sports/talk, the Sports Radio Conference should be part of your game strategy.

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Infinite Dial 2013 Unveiling Is April 2

3-21-13

Arbitron is promoting the upcoming Infinite Dial 2013 study that will be released on April 2. This annual study is done in conjunction with Edison Research and focuses on how consumers use media, technology, and digital platforms. A free webinar to show off the data will be held on April 2 at 2 p.m. Eastern. Here are the topics the webinar will cover.

-- Growing penetration of smartphones and tablets and the ways people use these devices.
-- Radio?s continuing role in lives of the digital consumer: at-work, in the car, and as the ?last word? before shopping.
-- The continued growth of online radio usage and time spent listening.
-- An update on social media use by brand and age demographics.
-- The devices people use to wake up in the morning.

The landmark Infinite Dial series from Arbitron and Edison Research has provided a detailed view of digital media trends since 1998.

Register HERE

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