Toyota Wins The Month of March

4-2-15

We always like to keep you informed about how Radio's biggest ad category is doing and in March it was a mixed bag. Toyota lead the pak selling 226,000 vehicles for an increase of 4.5% over 2014. For the first quarter, Toyota sales are up 10.5%. Ford reported a 3.5% decline in March, GM checked in down 2.4%, Nissan slipped 2.7% and Honda declined 5.3%. Hyundai reported sales were up 12% over 2014, delivering 75,019 vehicles. Analysts believe the industry will sell nearly 17 million vehicles which translates into another strong year for automakers.

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Apple Blasts for March Event

2-27-2015

On Thursday Apple sent out one of its cryptic emails for a mystery event Monday, March 9, in San Francisco. Smart money would bet on the event centering around the the Apple Watch introduction, but with Apple, who knows. The logo used in the announcement features the Apple logo tagged with "Spring Forward." If it's not about the watch, it could be the new "iSpring." Probably a digital soap.

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Radio Ink's Hispanic Conference Set for March

11-7-13
The fifth Radio Ink Hispanic Radio Conference agenda has been announced and once again, includes a  line-up of provocative sessions designed to bring together leaders and professionals in Hispanic radio, along with experts in Hispanic advertising, digital media, research and business, for a comprehensive overview of opportunities and strategies within this rapidly transforming industry segment. See the agenda HERE 
The conference will be held on March 10-11 at the Hyatt Regency Mission Bay in San Diego.
This conference is designed to help stations, brands, advertisers, media companies, and those working in Hispanic radio better take advantage of the power that Hispanic culture and consumerism are wielding across the USA today. This conference will focus on strategy and tactics that can increase investment by advertisers into the Hispanic radio sector, and provide those who manage, sell and program Hispanic radio and Hispanic radio platforms the data and tools necessary to growing audience and revenues.
For more information about the conference and to submit proposals to participate in sessions, contact Deborah Parenti at parenti@aol.com. For sponsorship information, contact TJ Lambert, tj@tjlambert.net

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March 21 National Sales Meeting Podcast

3-21-13

Yesterday, we held our weekly national sales podcast on the topic of developing superstar salespeople. Our guest was Wayne Ens, President of ENS Media, a company that focuses on helping salespeople sell more radio. Next Thursday at 11 a.m., our special guest will be Jon Horton, the author of the brand new book "The 22 Unbreakable Laws of Selling." Here's a link to this week's PODCAST.

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ESPNRadio.com Logs Best Month Ever in March

4-5-2012

The online properties of ESPN just keep rolling along, adding big consumer numbers every month. ESPNRadio.com generated nearly 1.51 million page views from users listening between 30-60 minutes of digital audio through the ESPN Audio NOW Player, more than six times (up 511 percent) as the same month last year.  It also generated more than 3.22 million unique visitors (up 11 percent) and nearly 27 million total page views (up 36 percent). ESPN was an early digital player. This is their 11th year weaving digital with their on-air products.

VP of Digital and Print Media for ESPN Marc Horine tells Radio Ink, "This year was a perfect storm of content and features with the Final Four and The Mike and Mike sheets of Integrity where 190,000 users entered their contest." It was also a record month at ESPN's New York web property thanks to the Tim Tebow trade to the New York Jets. Horine says, "This is all upside for us. We've seen continuous growth throughout the month. Based on the numbers we are seeing, this is going to be an awesome Spring. "

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