Investment Strategy And Hispanic Media

4-5-2015

What is a radio company looking for, specifically a Hispanic radio company, in 2015 to attract today's more cautious investors? Leading the panel "Investment Strategy: Hispanic Media, Wall Street & Main Street" at the Hispanic Radio Conference in Dallas Thursday was managing partner at Sugarloaf Rock Capital Drew Marcus. The first question Marcus asked the panel dealt with capital, capital markets, and what kind of capital is available to Hispanic markets.

Blackstar Chairman/President/CEO John Oxendine highlighted tech and Hispanic buying power. "I've only dealt with small and medium operators," he said. "In the last five to 10 years we've seen a lot of consolidation. There is a certain magic that Spanish broadcasters have. We have a population, and, like the black population, it is very large." Oxendine continued, "Latinos have buying power in the $1 trillion range. That's pretty encouraging. What does that mean in regard to going into business? For us to be successful, we are going to have to get involved with the new tech, everything streamed, everything mobile, and create partnerships with folks that do that."

President and CEO of YouPlus Media Jeff Hinson noted, "The pace of change is increasing. The life cycle of companies is really shortening. Almost all conversations are more on centering strategy on digital. Broadcast and Spanish radio views the broadcast tower as a component of the value to bring advertisers and communities in on."

Hinson continued, "If you think about radio down two and a half, if you're going to buy, you have to buy the right multiple. Unless your able to redefine your model, that's where the business growth is."

The FCC came into focus from more than one of the panelists, stressing the importance of minority ownership and the FCC's role in encouraging that growth. Access Communications CEO Chesley Maddox-Dorsey said, "Diversity in media is still an FCC goal. Minority voices are important, and the best way to do that is to increase minority ownership. But access to capital is still a problem. We as Hispanic broadcasters don't have the same access to capital as everyone else does. I'm a big believer of increasing Hispanic ownership in broadcasting. The stations that have grown the best are the ones that have targeted the Latino population. We've got the talent, the product, now we need the capital."

Hinson said that syndication, distribution, and new media are extremely important in the Hispanic media market. He noted, "Concentrate on distribution, and look at new media to get your product across as many platforms. Focus on the talent, and bring the best talent to stations, with local relevance [being] extremely important. Your sales department needs to understand the local market too. Entravision is syndicating. We have to value our product. We have to make sure we value them, and value them properly. The most important thing to do is collect good people to operate as efficiently as possible."

John Oxendine went on to say, "Looking at the population trends and business models going forward, [the] Spanish population has more going for it than anything else. If you look in the environment we live in today, it's about convenience, mobile, apps for young people. We need companies so young people can put together apps. We need relationships with telecoms, and we need to gain more experience in streaming."

Oxendine told Hispanic Radio Conference attendees,  "I'm trying to make you aware that you are the future. We need to associate with people who are doing things, to become successful."

Chesley Maddox-Dorsey agreed: "Partnerships are key. With partnerships you need less capital. Partnership is leverage. We want to be in the game. You guys have the talent and knowledge resources, but other people have the money. You're not going to do a $100 million dollar deal on your own, that's why partnerships are so important."

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Find & Grow Hispanic Radio Superstars

2-10-15

Where do you look to find the stars of tomorrow? It's a huge question for all of radio, but perhaps most of all for Hispanic radio. After decades of importing great talent from outside the US, many believe the next generation of great personalities will be native-born. But how do you find them, and give them the opportunity to learn and grow? That's one of the many hot topics that will be on the table at Radio Ink's Hispanic Radio Conference, coming up March 4-5 in Dallas.

There are fewer on-air positions than ever in markets of all sizes, but Hispanic radio still needs places to discover and develop new talents. It's a dilemma radio will need to solve, and it?s only becoming more urgent.

Syndicated programming continues to grow in popularity, giving stations access to great national stars ? but there can be a downside to reducing local programming, or leaving it behind. What's the right balance? How can a station maximize marketing, and revenue, with syndicated personalities?

SBS's Jesus Salas leads the conversation with a talent coach and two top syndicated personalities on this crucial topic. Don't miss your chance to hear what they have to say. Register for the Hispanic Radio Conference today.

Moderator:

Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas has also held a post as senior PD with XM Satellite Radio. While at XM he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.
Panelists:

Heather Cohen is executive vice president of the Weiss Agency, a broadcast talent agency that represents and develops the careers of many of the industry's most successful local and syndicated personalities. Cohen joined the Weiss Agency from GreenStone Media, where she was VP of programming. She arrived at GreenStone from New York's legendary WOR, where she was APD and responsible for the station's local and national on-air content, programs, and production. She also served as executive producer for WOR's award-winning Joan Hamburg Show.

Oswaldo Diaz is the versatile host of one of the most successful shows on Spanish-language radio, Erazno y la Chokolata. His first job was at La Ley 100.3 in Los Angeles; there his talent for impersonation was discovered and he was put on air, hosting his own show with those impersonations as well as his own original characters. A year and a half later, he joined Entravision morning show La Burbuja. When the company relocated its headquarters to Los Angeles in 2004, Diaz was promoted to his own show on KLYY-FM in L.A. Since then, he has grown the show and its personalities into a top-rated radio show on 11 of Entravision?s radio stations around the country.

Born in Bogota, Colombia, Alex Sensation immigrated to the United States at a young age. Influenced by his brother, who was also a DJ, he began collecting music and at age 16 was already a disc jockey at various nightclubs. While he was working at the world-renowned Copacabana, Sensation was approached by Tony Luna, PD for Caliente 105.9 FM, who heard Alex spinning and offered him a position as a DJ on the weekends. Sensation remained with that station for about a year and a half. He was then offered a job as the main mixer of a segment called La Mega Mezcla del Mediod?a for La Mega 97.9 FM. And six years later, he remains the station's most popular and successful DJ. Sensation enjoys mixing different genres, but his roots as a mixer are linked with tropical music.

Hispanic Radio Conference
March 4-5, 2015
Omni Park West
Dallas
www.hispanicradioconference.com

Click here to register for the Hispanic Radio Conference.
 

Hispanic Radio Conference
March 4-5
Omni Park West
Dallas
www.hispanicradioconference.com

Everyone who registers for the Hispanic Radio Conference will also have access to Radio Ink's Sports Radio Conference. That's like two conferences for the price of one!

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About Radio Ink
Radio Ink is a leading radio broadcast trade publication, providing news, information, and commentary to radio sales and management professionals in the United States and 43 countries worldwide. The magazine, published 20 times per year, focuses on marketing, management, and multi-platform challenges facing radio broadcasters today. Radio Ink also reaches nearly 50,0000 radio executives online with daily e-mail headlines and news at www.radioink.com. The publication has also created several annual "gold standard" lists, including the 40 Most Powerful People in Radio, the Most Influential Women in Radio, and the Radio Wayne Awards.
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Hispanic Ad Spending Rises - Radio Down

1-9-2015

According to Kantar Media, Hispanic media rose nearly 20% as reported by MediaLife, with TV advertising getting the biggest boost at just under 24%. Most of that gain being attributable to The World Cup viewing. That's the good news. Local radio saw a decline in Hispanic media buys of 6.6%. Spanish newspapers and magazines also saw a decline, at 8.6% and 3.9%. According to Jon Swallen, chief research officer at Kantar Media, the radio and print decline is attributable to the encroachment of the internet and declining usage of traditional media.

Find out what Hispanic radio needs to do to face the challenges - and seize the opportunities - over he coming years? There's strength in numbers and power in shared vision. The Hispanic Radio Conference is the only conference that tackles the issues important to Hispanic radio broadcasters. For more information and to register go to www.hispanicradioconference.com/

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Hispanic Announcer Sues Lakers

5-27-14

The racial-discrimination suit was filed by Mexican-American Fernando Gonzalez who has worked for the Lakers for 18 years. Hollywood Reporter has the details of the $1 million lawsuit in which Gonzalez claims the team has always treated him differently in terms of wages, hours and terms of conditions of employment. The lawsuit also states that when the Lakers won the championship in 2000, "almost all" the staff members and broadcasters received a $6,000 commemorative ring, but Gonzalez had to pay $3,000 for his. READ MORE HERE

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Entravision Targets Hispanic Moms

4-2-14

Entravision Communications has launched Todobeb?, a content vertical focused on motherhood issues reaching Latinos in the U.S. and Latin America across an integrated media platform, including digital and mobile media, television, radio, and point-of-sale marketing services. 

Entravision CEO Walter Ulloa said, "Our diversified multi-media assets provide an ideal platform to reach Latino consumers. The development of our content offering has been a key strategic initiative, and with the introduction of Todobeb? to our owned platforms we are expanding our service to the U.S. and Latin American Latino community and creating a new and powerful marketing vehicle for advertisers."

Entravision Chief Revenue Officer Mario Carrera said, "Moms are highly coveted consumers who make and possess tremendous influence on the purchasing decisions of their families. Todobeb?'s focus on Latino moms offers a unique and exciting opportunity for brands to engage this growing audience, at a time when new purchasing habits are being formed. With one out of every four U.S. children born into a Latino family and with nearly $200 billion in annual purchasing power, the Latino mom market segment offers a significant opportunity to continue to grow our Todobeb? platform into a trusted marketing channel for advertisers."

In 2012, approximately 53 million Hispanics lived in the United States, according to the U.S. Census Bureau.  Approximately 68% of the total future growth in the U.S. population through 2030 is expected to come from the Hispanic community. The U.S. Hispanic population is estimated to have accounted for total consumer expenditures of over $806 billion in 2010, an increase of 21% since 2005, and Hispanics are expected to account for over $1 trillion in consumer expenditures by 2015.  Hispanic buying power is expected to grow at nearly three times the rate of Hispanic population growth by 2025.

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Can Hispanic Broadcasters Bring More Listeners In Online?

3-13-14

That was one of the big questions put to several Hispanic Radio CEOs at the Radio Ink Hispanic Radio Conference in San Diego this week. It's no secret the Hispanic population is one of the most digital-savvy segments in America, and with Nielsen gearing up to start offering online ratings, it's crucial Hispanic broadcasters are ready to deliver their product in every way possible. What plans do the CEOs of radio's major Hispanic companies have to pull more listeners in?

The "Group Heads" session was moderated by Hispanic broadcast pioneer Eduardo Caballero and included Jeffery Liberman, COO of Entravision, Christine McMurray, President of the Davidson Media Group, Jay Meyers, CEO of Adelante Media Group, and Carlos Rodriguez, CEO of R Communications.

Entravision's Liberman said that there are several things that can be done. First, HD Radio. ?You can add additional channels that can target and serve different parts of the population.? Liberman says succeeding at digital also means bringing the advertiser along. ?Entravision is now providing clients different ways to advertise to the Latino population, such as search engine optimization, audio content streaming, texting campaigns, and display advertising using big data.

R Communications' Rodriguez said Hispanic operators need to develop new methods of distribution to pull in more listeners. ?Radio reaches consumers all times of the day, and they are avid users of social media. Big companies have developed new channels of media distribution; smaller operators have to also offer this to be cost-effective.  Hispanics are finding ways to connect with each other, and new media is extremely important to reach this group.?

Davidson's McMurray said it's important to be knee-deep in social media as well. ?We?ve got to stay on top of the trends because this is where our Hispanic audiences live. So if Hispanic broadcasters are going to be successful, we?ve got to be involved with social media because 90 percent of our audiences live there.? McMurray said her company is developing a Spanish version of Groupon for listeners. She emphasized that what Hispanic operators have that the general market does not, is a far better connection with listeners through social media platforms. ?We have a better opportunity than anybody to reach our listeners.?

Adelante's Meyers said digital is only going to help grow new revenue. ?Hispanic operators will have an edge because new media is a platform Hispanics embrace as a part of their lifestyle.?

Rosemary Scott, EVP Rsearch for R Communications contributed to this story

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Hispanic Consumers Love Digital

2-25-14

BIA/Kelsey has just released its Consumer Commerce Monitor Study, which concludes, Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly a quarter (23.6 %) of Hispanic consumers reported they use tablets for local shopping, compared with 15.5 percent of non-Hispanics. And nearly half (48.5 %) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics. Among mobile Hispanic consumers, 52.5 percent report using their tablets and 42.5 percent report using their smartphones daily for local shopping.  

BIA/Kelsey defines local shopping as any stage of the purchase funnel, from awareness through research, to transacting for products or services locally (within a 25-mile radius of primary residence). The firm's definition of local products and services includes items such as groceries, restaurants, drugstore items, gasoline and other high-frequency purchases.

BIA/Kelsey VP of Analysis and Insights Celine Matthiessen said, "How the Hispanic consumer shops will affect how a local business advertises and builds loyalty with this community. An integrated social, mobile and loyalty strategy will be a necessity to attract this demographic, as Hispanic consumers are very loyal to local businesses. Hispanic respondents to the CCM study reported that they supported an average of six businesses by becoming a fan or follower or liking a local business."

According to the BIA/Kelsey report, when using social media for local shopping, Hispanic consumers index higher than non-Hispanics on all social media networks, except Facebook, with 61 percent of Hispanics and 67 of non-Hispanics reporting they use Facebook for local shopping. Other social networks used for local shopping include:

YouTube: 17.7 percent by Hispanics; 10.3 percent by non-Hispanics
Yahoo: 16.8 percent by Hispanics; 16.4 percent by non-Hispanics
Google+: 11.9 percent by Hispanics; 10.8 percent by non-Hispanics
Twitter: 11.1 percent by Hispanics; 6.7 percent by non-Hispanics
Despite their heavy social media use, 83.2 percent of Hispanic consumers list family and friends as their most trustworthy source for local shopping information. 

BIA/Kelsey will present data on Hispanic digital media usage and local shopping behaviors from its Consumer Commerce Monitor study during a free webinar this Thursday, Feb. 27. Webinar details and online registration for "Hispanic Consumers Buy Into Digital for Local Shopping" are available HERE

And BIA/Kelsey SVP and Chief Economist Mark Fratrik, will participate in Radio Ink's Hispanic Radio Conference on a discussion panel titled, "Investment Strategy: The View From Wall Street and Main Street." He will share further findings from the CCM survey, as well as examine investment opportunities in Hispanic radio.
Register for the Radio Ink Hispanic Radio Conference HERE

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Radio Ink's Hispanic Conference Set for March

11-7-13
The fifth Radio Ink Hispanic Radio Conference agenda has been announced and once again, includes a  line-up of provocative sessions designed to bring together leaders and professionals in Hispanic radio, along with experts in Hispanic advertising, digital media, research and business, for a comprehensive overview of opportunities and strategies within this rapidly transforming industry segment. See the agenda HERE 
The conference will be held on March 10-11 at the Hyatt Regency Mission Bay in San Diego.
This conference is designed to help stations, brands, advertisers, media companies, and those working in Hispanic radio better take advantage of the power that Hispanic culture and consumerism are wielding across the USA today. This conference will focus on strategy and tactics that can increase investment by advertisers into the Hispanic radio sector, and provide those who manage, sell and program Hispanic radio and Hispanic radio platforms the data and tools necessary to growing audience and revenues.
For more information about the conference and to submit proposals to participate in sessions, contact Deborah Parenti at parenti@aol.com. For sponsorship information, contact TJ Lambert, tj@tjlambert.net

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ESPN Celebrates Hispanic Heritage Month

9-13-13

ESPN and ESPN Deportes kick off the month-long celebration with One Naci?n: ESPN Celebrates the 25th Anniversary of Hispanic Heritage Month, a show centered around the countdown of the top 10 most influential Hispanic athletes of all time, airing on both networks Tuesday, September 17 at 8 p.m. ET. Athletes to be highlighted include Roberto Clemente, Mariano Rivera, Lionel Messi, and Oscar de la Hoya. Throughout the last three months, a panel of athletes, journalists, entertainers, and other Hispanic community leaders were invited by ESPN to vote and rank the Top 10 from an initial list of 50 athletes.

One Naci?n will be hosted by ESPN Deportes? Adriana Monsalve and ESPN?s SportsCenter anchor Max Bretos with a lineup of renowned guests that include two of the greatest boxers of all time, Roberto Duran and Julio Cesar Chavez; former MLB stars and ESPN analysts Nomar Garciaparra and Candy Maldonado; Cuban-Puerto Rican softball star Lisa Fernandez; Mexican-America former quarterback Jim Plunkett; the first Hispanic starting quarterback in the NFL Tom Flores; Puerto Rican hall of fame golf star Chi Chi Rodriguez; Puerto Rican actress Rosie Perez; Roberto Clemente?s family, including his wife Vera and two sons Luis and Roberto Jr.; and ESPN commentators Alexi Lalas, Adriana Monsalve, Fernando Palomo, and Jorge Ramos.

The show will also unveil a special donation to the Bresee Foundation and the Boys & Girls Clubs of Los Angeles.  The donation is earmarked for sports equipment and is being made on behalf of ESPN and in honor of the number one athlete on the list.

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Emmis Launches Hispanic Format in Austin

5-23-13

Latino 102.7 KLZT HD-2 made its debut in Austin today. The Spanish-language format Emmis has chosen is contemporary hit music. The station will celebrate its launch by playing 10,000 songs in-a-row, without commercials. Latino 102.7 PD, Armando Ulloa says, ?Austin?s vibrant and bilingual Latino population continues to grow and set the trends for the marketplace. We?re proud to bring Latino 102.7 to the Austin community and to fulfill an unmet need of providing today?s biggest hits, with deep local connections, and soon-to-be announced local personalities that are on the cutting edge of pop culture in Central Texas.?

The station will feature a diverse mix of Top 40, Rhythmic, Dance and Spanish Pop artists such as Pitbull, Romeo Santos, Prince Royce, Don Omar, Wisin Y Yandel, Mana, Camila, Chino Y Nacho, Aventura, Shakira, Jennifer Lopez, Rihanna, Swedish House Mafia, Lady Gaga, and many more.

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Wooing The Hispanic Consumer

5-14-13

That's easier said than done, according to the Economist. "As they grow richer and more numerous, their tastes are changing, too. One sign of the shift is language. When Latino advertising was born in the 1980s, a largely immigrant audience could safely be addressed in Spanish. Today, most Hispanics were born in the United States and only 23% of young ones prefer Spanish to English." Today, one in six Americans is Hispanic and between 2000 and 2010 Hispanic buying power has doubled.

The Economist piece says some brands target young Latinos via social-media because they love to browse on smartphones. "Savvy advertisers also find ways, in Mr Morse?s phrase, to ?wink? at Latinos without alienating others. Salvador Padron, who runs a multicultural research team at PepsiCo, describes a global ad campaign that showed images of a football game on a Brazilian beach. Other advertisers aim for accurate depictions of contemporary Latino life. A recent spot for Tide shows a middle-aged Latina lauding her detergent in Spanish while her teenage granddaughter glances up from her phone to translate her abuelita?s eulogy into unaccented English."

"Large firms such as Pepsi and Procter & Gamble make campaigns Latino-friendly from the start, rather than adding a Hispanic tweak later or simply translating an ad into Spanish. For example, ads for Pepsi Next featured William Levy, a Latino star, in both English and Spanish versions. They touted the fizzy drink as having ?less sugar? rather than fewer calories, since few Hispanics consciously count calories."

Read the full Economist article HERE and join us this week for the 2013 Hispanic Radio Conference in Miami

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How Hispanic Consumers Affect Ad Revenue

5-1-13

The fast-growing and vital Hispanic population is having an ever greater influence on American life. The impact of the Hispanic vote on the November 2012 elections is just one example. Do you know exactly how to position your station and brand for these critical consumers?

Consider these facts: Discretionary spending of Hispanic households grew 14 percent in the past year while spending among non-Hispanic households remained relatively flat. One in four U.S. consumers planning to buy a home in the next two years is Hispanic. 19.2 percent of all U.S. consumers planning to buy a new or used vehicle in the next 12 months are Hispanic.

At Radio Ink's Hispanic Radio Conference, on the panel titled "Why Hispanic Radio -- Why Now?" you'll get the chance to hear the latest from a panel of experts on Hispanic media and research, moderated by SBS VP/National Sales Berry Jasin.

American Hispanics are a diverse group, and it's critical to your bottom line that you make a nuanced appeal to these key consumers, in both Hispanic and general-market radio. Learn how to stay ahead of the curve at the Hispanic Radio Conference, set for May 16-17 at the Biltmore Hotel in Miami.

Moderator: Berry Jasin is VP/National Sales of Spanish Broadcasting System's Consolidated Operations, responsible for coordinating and developing successful national sales and marketing campaigns for the entire SBS group. Before joining SBS, Jasin served as senior account manager for CBS Corp., where he was responsible for all network television, radio, and interactive division sales, including marketing and promotions. Before his move to CBS, Jasin was a regional/national sales manager at Clear Channel.

Panelists:
Monica Narvaez is Hispanic Broadcaster Account Specialist for Arbitron, specializing in providing Hispanic media insights and training for Spanish-language radio broadcasters. In addition, she is the lead at Arbitron for the promotion of Spanish-language radio and its unique value for advertisers in reaching Hispanic consumers. Narvaez has been at Arbitron for 10 years, working with programmers, air talent, market managers, corporate management, and sales executives. She was directly involved in the launch of PPM for every Hispanic radio market in the Western U.S. Before her work at Arbitron, Narvaez was a Web trainer for Nielsen.

Larry Rosin is co-founder and President of Edison Research. He founded Edison in 1994 and has been a primary force in building the company into one of the world?s most respected exit polling and media research companies. Edison is best known as the company that performs the exit polls for the six news organizations that make up the National Election Pool -- ABC, CBS, CNN, Fox, NBC, and the Associated Press, and other subscribers such as the New York Times and NPR. Edison Research provides strategic information and analysis designed to increase understanding of audiences and voters.

Corinna Ruiz is the Hispanic Media Manager and Hispanic Sales Manager for the East Texas Radio Group in Tyler, TX. Ruiz began her career at La Invasora (KOYE-FM) as an account executive; La Invasora was the first station in East Texas to feature a full-time Hispanic format. In November 2012, she assumed the newly created position of Hispanic media manager for the East Texas Radio Group. Along with overseeing a sales staff focused on radio and digital sales, Ruiz works in tandem with La Invasora's program director, assisting with content for the station's website.She has also been instrumental in the community outreach for La Invasora.

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Is The Hispanic Audience Underserved by Radio?

(4-26-13 UPDATE) We've received interesting feedback after running our Thursday story with Entravision's COO Jeff Liberman who says, despite the growth in Hispanic focused radio, that marketplace is still underserved. Ruth comments, "Are you kidding me. The market I am in has 36 signals and 14 of them are Spanish or Asian language. That means 36% of the fourth largest market in the US is broadcasting in another language." Read more of our comments below the original story

4-25-13

Entravision COO Jeff Liberman has been in radio for almost his entire adult life. There's no question he's an expert on radio and especially on the topic of the Hispanic consumer. In 2012 Liberman advanced from President of the Radio Division at Entravision to COO of the company. The story of how his family entered the radio business is fascinating. Liberman calls himself a ?radio brat? and while working for his family he learned how to do every job that needed to be done at a station, from answering the phones to filling out affidavits to selling time. Liberman sharpened all the many tools of the radio trade that put him on the path to becoming one of the 40 Most Powerful People in Radio. Today, Entravision operates one of the nation's largest groups of Spanish-language radio stations. Liberman, tells Radio Ink even with the growth of media targeting the exploding Hispanic population in the United States, that audience is still underserved.

"Even with the ups and downs of the economy during the early 2000s, we were able to sort of be recession-proof during those times. Even as the market grew at the beginning of 2000 until now, the marketplace is still underserved, it is still undervalued. There?s a lot that we still need to do to get to be at the same level as general-market stations and what they are getting for their audience. The change in the landscape started when Heftel bought the stations in Los Angeles at the same time Tichenor Media was starting to make their move in Texas and the Midwest. Shortly after I started working with Entravision, we bought those 17 stations and Z-Spanish Media. Most marketplaces, if you look at the number of stations going after the English preferred listeners compared to the Spanish preferred in the marketplace, the Spanish preferred is still underserved.

Liberman will appear on the cover of the May 6th issue of Radio Ink Magazine. He adds there is something that can be done to improve the situation of the Hispanic marketplace being underserved. "I think, especially our side of the business, we need to become more vocal with everything we do. The Latino marketplace is the fastest-growing marketplace in the United States. And it?s the one that probably gets the least amount of attention. We have to be far more vocal on all fronts ? at the agencies and also on the political level."

And don't forget to join us in Miami May 16 and 17 for the Radio Ink Hispanic Radio Conference.
If you plan on attending, the special rate of $149.00 and the Biltmore Hotel expires tomorrow (Friday)

(4/25/2013 6:23:47 PM)
I live in a market where Hispanics are the largest and fastest growing ethnic group in the market. I agree that there are a lot of 2nd and 3rd generation Hispanics in this market and yes many have been educated here in this country. However, there are still large areas of this market that are Hispanic dominent where Spanish is the language of choice in business and at home. Hispanics hold onto there native culture and continue to teach their children those values and customs they brought to this country. As a businessman I have experienced the value of this market by reaching out to them in their preferred language. I am not Spanish speaking and I have had no problem transacting business. Radio Chuck get out of your biased world and experience the reality of the real world... I would imagine that you also condem country stations as redneck havens and we should strike the workd yall from the English language... Is it your ignorance of marketing or your closed mindedness that brought you here?? Have a great day in the Private Ethnic world "Radio Up-Chuck" (4/25/2013 4:47:32 PM)
What rude comments. It is cool that a Jewish person with family roots in Mexico can achieve so much
in America. My own background is different.
My parents (Jewish) who came from Europe wanted
to become Americanized, learned English and spoke it. Perhaps times have changed. Jeff is a really classey guy, and deserves respect. If you have a problem with Spanish language radio, its the FCC that has supported foreign language radio (as well as religious).
(4/25/2013 3:53:36 PM)
One of the bigger problems in emerging markets is you can send out more diaries or PPM's but the challenge is getting them filled out or getting them to wear them.But regardless Liberman is right and not a cry baby!!!
(4/25/2013 3:39:15 PM)
Robert says, "It's ironic that a guy named Lieberman is trying to speak for Hispanics."

The liberator of Chile was O´Higgins. The past president of Perú was named Fujimoi. Two terms ago, the head of Mexico was a guy named Fox. The richest man in Mexico has "Slim" as a last name.

Jeff Liberman's father is from Mexico. While he may have European heritage going back further generations, so does someone named "González" as well.

(4/25/2013 3:33:54 PM)
Chuck says, "How many more diaries does Arbitron have send out"

In the PPM markets, the DDI for Spanish dominant Hispanics is below 100; in diary markets the need to weight up is frequent. While approaching proportionality, the samples are still deficient, particularly in certain young adult age groups.

That Hispanics are oversampled is a huge, groundless myth.

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Geraldo To Keynote Hispanic Radio Conference

4-15-13
Geraldo Rivera -- investigative journalist, author, and host of Geraldo, nationally syndicated via Cumulus Media Network, and Fox News Channel's Geraldo at Large -- will deliver the keynote address at Radio Ink's Hispanic Radio Conference May 16-17 at the Biltmore Hotel in Miami. You won't want to miss what this respected veteran journalist has to say about all the issues facing Hispanic media -- and all media -- in 2013. Register now for the Hispanic Radio Conference.

Rivera, an award-winning journalist and the author of seven books, began his career at WABC-TV in New York, gaining a reputation for investigative reporting with a series on conditions at the Willowbrook State School for the mentally ill that led to a government investigation of the institution. He's also an experienced foreign correspondent, having covered stories from countries including Pakistan, Afghanistan, Lebanon, Kosovo, Chile, the Philippines, and Colombia. At home, Rivera has been on the front lines of such high-profile stories as the O.J. Simpson trial, the Michael Jackson trial, and the aftermath of Hurricane Katrina.

Rivera joined Fox News in 2001 as a war correspondent, covering Operation Enduring Freedom from Afghanistan and later heading to Bethlehem to cover the Israeli-Palestinian conflicts. Earlier in his career, Rivera was an original cast member of ABC's Good Morning America and spent eight years as an investigative reporter for ABC News' 20/20. From 1987-1998 he hosted the syndicated Geraldo (later The Geraldo Rivera Show). He joined NBC as a reporter in 1997, then moved to Fox News Channel.

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Sales Strategy Session at Hispanic Radio Conference

3-16-2012

Never has generating revenue been more difficult. And Hispanic radio is additionally challenged with the ongoing battle of pricing Hispanic radio off of general-market criteria. Where the dollars are ? and how to get them ? is crucial. In this special session, next week at Radio Ink's Hispanic Radio Conference in San Diego, some of the best and brightest sales gurus will share secrets to identifying, training, and motivating sellers who can bring home the bacon. And provide real life examples of how that training does, or doesn?t, pay off when it?s time to place those buys.

This is a session that will continue to pay dividends long after the conference ends Moderated by Angelica Balderas, National Sales Manager, Adelante Media Group and featuring Yousef Kattan Fern?ndez, President/CEO, Trumedia; Luis GAutierrez, VP/Sales, GLR Networks; Christopher Moncayo, VP/GM, Entravision Communications/Phoenix; and Bob Proud, SVP/Operations & Austin Market Manager, Border Media

See the rest of our agenda HERE
Register for the conference HERE

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Exclusive at the Hispanic Radio Conference

3-14-2012

Hispanic radio reaches around the world, encompassing many countries and cultures - and many ideas and innovations worth sharing. Next week's Hispanic Radio Conference offers a window on the world of Hispanic Radio - and what U.S. Hispanic stations can learn from their counterparts in other countries. Don't miss this exciting session:Hispanic Radio Around the World: The Global Perspective.

This panel will be moderated by Stephen Wright, Global CEO, NRS Media and feature Andres Badra, Media Business Director, Medcom/Panama, Francisco Cabanas, General Manager, Televisa Radio, Guadalajara MX Carlos Lopez Guardia, Manager of Radio, Medcom/Panama

REGISTER FOR THE RADIO INK HISPANIC RADIO CONFERENCE TODAY

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Unprecedented Super Session Panel Of Hispanic Radio Leaders in San Diego

3-2-2012

The Heads of Univision Radio, SBS, Entravision, Adelante, Davidson will meet to discuss a unified direction for Hispanic radio. Radio Ink magazine has obtained the agreement of the major radio group heads in Hispanic radio to sit together and discuss the issues facing the Hispanic radio industry. This history-making panel will occur at Radio Ink's Hispanic Radio Conference, March 21-22 at the Hyatt Hotel in San Diego. "This is a momentous occasion," Radio Ink Publisher Eric Rhoads said. "To bring this many influential group heads together to work toward a unified future for Hispanic radio says a lot about the importance of industry unity."

The leadership of these major industry players is expected to reveal incredible insights about the road ahead. It's a Radio Ink Hispanic Radio Conference exclusive you can't afford to miss. Radio Ink EVP Deborah Parenti said, "This is not only a tremendously important session, but quite possibly a historic one as well. To have the entire leadership of the Hispanic radio industry together on one stage exemplifies the kind of unity necessary to achieving greatness for the industry in the months and years to come."

Carl Butrum, VP of the Broadcasters Foundation and former Katz Media Group executive, will moderate the panel of Raul Alarcon, Jr., Chairman/President/CEO, Spanish Broadcasting System; Jeffery Liberman, President/Radio Division, Entravision Communications; Jay Meyers, President/CEO, Adelante Media Group; Sanjay Sanghoee, Chairman, Davidson Media Group; and Jose Valle, President, Univision Radio.

About These Leaders:

Raul Alarcon, Jr., Chairman/President/CEO, Spanish Broadcasting System: Alarcon joined the company in 1983 and has been CEO since 1994, adding duties as chairman in 1999. He is responsible for SBS's long-range strategic planning and operational matters and is instrumental in the acquisition and related financing of all SBS stations.

President/Radio Division, Entravision Communications: Liberman has been in his present post since January 2001 and has been involved in the management and operations of Spanish-language radio stations since 1974. From 1992 until the acquisition of Latin Communications Group in April 2000, he was responsible for operating that company's 17 radio stations in California, Colorado, New Mexico, and Washington, DC.

Jay Meyers, CEO, Adelante Media Group: Meyers, who has been with Adelante since its inception, is a broadcast veteran with experience in all facets of the business, from corporate management to management of individual stations and clusters. Meyers is also president and CEO of Broadcast Management & Technology, which specializes in working with financial institutions and broadcast-industry owners.

, Chairman, Davidson Media Group: Sanghoee, owner of Davidson Media Group's parent company, SS Broadcast Holdings, is an investment professional specializing in media. He worked previously for a global alternative investment firm and before that was an investment banker at two leading banks in New York City. He has considerable experience in the media, communications, and entertainment sectors.

Jose Valle, President, Univision Radio: Univision Radio is the leading Spanish-language radio broadcaster in the U.S., with 69 stations in 16 of the top U.S. Hispanic markets and five stations in Puerto Rico. Valle, a veteran broadcast executive, most recently served as VP/GM of Univision Radio Los Angeles.

Seats are selling fast, but there's still time to register now, at 561-655-8778 or at www.HispanicRadioConference.com.

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It's a Who's Who In Hispanic Radio

2-27-2012

The Radio Ink Hispanic Radio Conference in San Diego is now only 24 days away and our unique and exciting lineup of speakers and panels is guaranteed to give attendees an edge when they board the plane and head back home. Keynoter Charles Garcia from CNN will detail why Hispanic swing voters will decide this year's race for the White House, and what role the radio industry will play in the 2012 election. Garcia is one of the nation's top Hispanic entrepreneurs and a best-selling author. Plus, we'll have the presentation of the prestigious Medallas de Cortez, the highest honors in Hispanic radio.

Here are just a few of the crucial sales strategies, market research, programming tips, and projections about the hottest market in media?
* America's Hispanic Population Growth and its Impact on Media
* The Three R's of Hispanic Market Success
* Insights from Hispanic Radio's Top Programmers
* Finding Accounts That Will Advertise Today and Tomorrow
* Where the Dollars Are in Hispanic Ad Sales
* How to Meaningfully Measure Hispanic Radio Listening
* The 2012 Election and Legal Impact on Hispanic Radio
* How to Capitalize on Mobile, Interactive, and Internet Platforms
* The Future of Hispanic Radio

Seats are selling fast, but there's still time to register now, at 561-655-8778 or at www.HispanicRadioConference.com. Note: The host hotel, the Hyatt Regency, is a luxurious, lavish, full-service resort that regularly sells at $220 per night, but we've secured a special conference rate or $149. Rooms are filling fast, so book today to make sure you take advantage of our discount.

The following is a list of the highly influential and forward-thinking companies you'll find at Radio Ink's Hispanic Radio Conference.

Spanish Broadcasting System * Univision Communications * Clear Channel Media + Entertainment * Entravision Communications* Triton Digital * Adelante Media Group * Border Media * Arbitron *   Triton Digital *  Lotus Communications * ESPN Deportes Radio *Pandora * Lotus Entravision Reps * McGavren Guild Media * Adam R. Jacobson Editorial Services * Borinquen Broadcasting * Broadcasters Foundation * C. Crane Company * Casa Media Partners *  Costa Eagle Radio * Curtis Media Group * David Gleason Consultant * Davidson Media Group * El Show de Andres Gutierrez * El Zol Media  Fletcher, Heald & Hildreth PLC * Geoscape * GLR Networks * Group M Motion * Hispanic PR * Lazer Broadcasting *   MEC Group Bravo * Media Rating Council * Megatrax Production Music * Millward Brown * Mogreet * NAB * Nautel * Norsan * NPR *Point-To-Point * PromoSuite * RAB * Radio Music License Committee * Rivera Communications * Sparknet Communications * Sun Marketing * The Home Depot * TuneIn * Uniradio *  Voces de Nuestro Mundo * WDAV * Wolfhouse Radio Group * Zumi Advertising Services

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Top Hispanic Programmers To Share Success Tips

2-28-2012

It was just announced that Juan Gonzalez (pictured) will headline this programming panel at the Radio Ink Hispanic Radio Conference in San Diego in March. From interactive to morning show challenges, the hot issues facing Hispanic radio's programmers will be discussed by some of the best minds in the business. The two top Hispanic radio brands, Univision and Spanish Broadcasting System, along with radio giant Clear Channel, all on one stage, discussing the topic of interest to everyone in the business: programming, a.k.a. the product!

Juan Gonzalez, Director/Group Programming & New Media for Adelante Media Group, will sit down with Jim Lawson, Hispanic Radio & Brand Manager/Spanish Formats for Clear Channel; Haz Montana of Univision; Jesus Salas of Spanish Broadcasting System; and international radio programming consultant Bob Perry to discuss how to make a lasting impact over the air.

Issues this panel will cover include:
- Spanish or English?
- How do digital initiatives impact programming decisions?
- How far should morning shows be allowed to go?
- What creative initiatives are smart PDs developing to overcome lack of staff and promotional budgets?
- How are the PPM, new ratings resources, and sales pressures impacting decision-making on the product side?

Program directors of all levels, at Spanish- and English-language stations, large or small markets, will appreciated the wealth of talent assembled for this panel at Radio Ink's Hispanic Radio Conference, set for March 21-22 in San Diego.

Visit the Radio Ink Hispanic Conference website HERE
Read our Hispanic Radio Agenda HERE
Register for the Conference HERE

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Garcia To Keynote Hispanic Conference

I'de suggest starting off with these:

What do you call a Mexican with a new car?
A felon

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Why are there no Mexicans in Star Trek?
They don't work in the future either!

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Did you hear about the two car pile-up in the Walmart parking lot?
50 Mexicans died

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Why do mexican kids walk around school like they own the place?
Because their dads built it and their mom clean it.

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What's a mexican's favorite sport?
cross country

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Why cant mexicans play uno?
Because they always steal the green card

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2 mexicans are in a car, who is driving?
A cop

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Why can't mexicans be firemen?
They can't tell the difference between jose and hose b

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Why were there only 5,000 mexican soldiers at the battle of Alamo?
They only had 2 vans.

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What do you call a group of stoned mexicans?
Baked beans

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When a Mexican runs into a wall whats the first thing that hits?
His Lawn Mower

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How do you stop a Mexican tank?
Shoot the guy pushing it.

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What is the difference between a Mexican and a bucket of crap...?
the bucket

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What do you call a mexican baptism?
Bean dip

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What do you call a mexican that can't do any thing?
A mexican't

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What is the difference between a pizza and a mexican?
A pizza can feed a family of four

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What do you get when you cross a Mexican and a black person?
Somebody too lazy to steal.

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What do you call a mexican that is barefoot and stepped in poop with his toe?
A PUTO

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If there was a maze with with a million dollars in the center who do you think would win: the Easter Bunny, Santa Claus, a smart mexican, or dumb mexican?
The dumb mexican, the rest don't exist.

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Why don't mexicans cross the border in 3's?
Because it says no trespassing

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What do you call a midget mexican?
Paragraph because he is to short to be an essay

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Why doesn't the border have electric wires?
Because Mexicans will steal the electricity to power their house.

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Why are Mexicans so short?
They all live in basement apartments.

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How Do You Starve A Mexican?
Put Their Food Stamps In Their Work Boots.

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What do you call 100 mexicans working on a roof?
Chingos

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Juan,carlos,and antonio all jump off a cliff to see who will hit the ground first. who wins?
Society.

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What do you call mexican basketball?
Juan on Juan.

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Did you hear about the winner of the mexican beauty contest?
Me neither.

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What do you get when you cross a mexican with an octopuss?
I don't know but it could pick lettuce good.

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Why don't mexicans bbq?
The beans fall through the little holes.

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What are the first 3 words in every mexican cookbook?
steal a chicken

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Did you hear about that one mexican that went to college?
yeah.. me neither

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What do you call 4 Mexicans in quicksand?
Cuatro Cinco

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how do you stop a mexican from robbing your house?
put up a help-wanted sign

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What's the difference between a bench and a Mexican?
A bench can support a family (sorry, that one is really mean)

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What is it when a Mexican is taking a shower?
A miracle.

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What do you call a pool with a mexican in it?
Bean Dip.

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What do Mexicans pick in the off season?
Their nose.

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A bunch of Mexicans are running down a hill, what is going on?
Jail Break.

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What do you call a Mexican driving a BMW?
Grand Theft Auto.

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Why doesn't Mexico have an Olympic team?
Any Mexican that can run jump or swim is in the US!

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Why wasn't Jesus born in Mexico?
He couldn't find 3 wise men or a virgin. (burn)

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Wh

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