1-9-2015
According to Kantar Media, Hispanic media rose nearly 20% as reported by MediaLife, with TV advertising getting the biggest boost at just under 24%. Most of that gain being attributable to The World Cup viewing. That's the good news. Local radio saw a decline in Hispanic media buys of 6.6%. Spanish newspapers and magazines also saw a decline, at 8.6% and 3.9%. According to Jon Swallen, chief research officer at Kantar Media, the radio and print decline is attributable to the encroachment of the internet and declining usage of traditional media.
Find out what Hispanic radio needs to do to face the challenges - and seize the opportunities - over he coming years? There's strength in numbers and power in shared vision. The Hispanic Radio Conference is the only conference that tackles the issues important to Hispanic radio broadcasters. For more information and to register go to www.hispanicradioconference.com/
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