The j?capps mobile platform and XAPPmedia announced a partnership to establish JAX, a new mobile audience ad service. The integration of the XAPP Interactive Audio Ad Service into Jacobs Media j?capps, will enable radio stations to monetize their mobile apps with XAPP Ads. JAX mobile monetization will be available to radio stations using the j?capps mobile platform.
Paul Jacobs, j?capps President notes, "When was the last time you clicked on a banner ad . . . willingly? Banner ads are ineffective and deliver low CPMs. Radio broadcasters with mobile apps need more effective ad formats to monetize digital content, and providing listeners the ability to launch a website, call an advertiser, or download an audio file to their phone with simple voice activation is a great leap forward."
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