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Monday, January 26, 2015

How to Coach Sports Talent to Success


Sports Talk radio today is just about as competitive as the sports it covers. So what do you need to do to develop a winning lineup? Where can you go to seek tomorrow's top talent? What are the keys to building a strong bench and a super farm team?

At Radio Ink's Sports Radio Conference, coming up March 4-5 in Dallas, you'll hear from a panel of "Killer Coaches," moderated by leading Sports radio consultant Scott Masteller. These top programming and talent trainers will talk about the sometimes-unexpected ways they've spotted and developed Sports radio superstars. They know how to find the talent that will make yours a top-seeded brand, and you need to hear from them.


Scott Masteller is a veteran Sports radio programmer and talent coach with more than 23 years experience in the industry. He started in sports media in 1991 as a baseball play-by-play broadcaster for the minor leagues in Wichita, KS. His entry into Sports radio was with WLAP/Lexington, KY, on-air in afternoons, doing play-by-play, and as program director. He moved on to other markets, including Salt Lake City in 1996 and Portland, OR, in 1997; in both cities he was PD and afternoon personality. He became PD of ESPN-FM in Dallas in 2001, launching the station in the market. Masteller joined ESPN as senior director/content in 2006. He was later named senior director of affiliate and syndicated content, a position he held until November 2014, with a focus on affiliated and syndicated content, talent coaching, and PD development.

Heather Cohen is executive vice president of the Weiss Agency, a broadcast talent agency that represents and develops the careers of many of the industry's most successful local and syndicated personalities. Cohen joined the Weiss Agency from GreenStone Media, where she was VP of programming. She arrived at GreenStone from New York's legendary WOR, where she was APD and responsible for the station's local and national on-air content, programs, and production. She also served as executive producer for WOR's award-winning Joan Hamburg Show.

Brian Long is PD of XTRA 1360/Fox Sports & KOGO, San Diego. His career in spoken word formats began in his hometown of Kansas City, at the heritage KMBZ. In 1998, Long headed to California for stints in Palm Springs, Bakersfield, and Los Angeles. During his time at ESPN in L.A., he was part of the programming management team and also hosted a variety of on-air programs. In 2007, 2008, and 2009 L.A. Daily News recognized him as one of its Top Ten Sports Radio Personalities. In late 2010, Long became program director at ESPN in Seattle, and he was later promoted to senior director of programming for Bonneville Seattle. He took his current post in early 2014.

Ryan Maguire, program director of CBS Radio's KDKA-FM (93.7 The Fan)/Pittsburgh, is a broadcast professional, talent coach, and brand marketing manager with over two decades of experience in the Sports Talk radio format. The stations he's managed have all shown a quick improvement in both ratings and revenue, as well as improved digital metrics. Maguire has received numerous honors for his work in station management: Radio Ink magazine named him one of the Best Program Directors in America in 2011, and the station he programmed was nominated for a Marconi Award in 2014. Maguire has also gained experience in front of the microphone as well, having served as a sports reporter, anchor, talk show host, and play-by-play announcer.

Sports Radio Conference

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About Radio Ink
Radio Ink is a leading radio broadcast trade publication, providing news, information, and commentary to radio sales and management professionals in the United States and 43 countries worldwide. The magazine, published 20 times per year, focuses on marketing, management, and multi-platform challenges facing radio broadcasters today. Radio Ink also reaches nearly 50,0000 radio executives online with daily e-mail headlines and news at The publication has also created several annual "gold standard" lists, including the 40 Most Powerful People in Radio, the Most Influential Women in Radio, and the Radio Wayne Awards.

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