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Wednesday, May 29, 2013

Emmis Launches Hispanic Format in Austin

5-23-13

Latino 102.7 KLZT HD-2 made its debut in Austin today. The Spanish-language format Emmis has chosen is contemporary hit music. The station will celebrate its launch by playing 10,000 songs in-a-row, without commercials. Latino 102.7 PD, Armando Ulloa says, ?Austin?s vibrant and bilingual Latino population continues to grow and set the trends for the marketplace. We?re proud to bring Latino 102.7 to the Austin community and to fulfill an unmet need of providing today?s biggest hits, with deep local connections, and soon-to-be announced local personalities that are on the cutting edge of pop culture in Central Texas.?

The station will feature a diverse mix of Top 40, Rhythmic, Dance and Spanish Pop artists such as Pitbull, Romeo Santos, Prince Royce, Don Omar, Wisin Y Yandel, Mana, Camila, Chino Y Nacho, Aventura, Shakira, Jennifer Lopez, Rihanna, Swedish House Mafia, Lady Gaga, and many more.



View the original article here