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Monday, February 16, 2015

Find & Grow Hispanic Radio Superstars


Where do you look to find the stars of tomorrow? It's a huge question for all of radio, but perhaps most of all for Hispanic radio. After decades of importing great talent from outside the US, many believe the next generation of great personalities will be native-born. But how do you find them, and give them the opportunity to learn and grow? That's one of the many hot topics that will be on the table at Radio Ink's Hispanic Radio Conference, coming up March 4-5 in Dallas.

There are fewer on-air positions than ever in markets of all sizes, but Hispanic radio still needs places to discover and develop new talents. It's a dilemma radio will need to solve, and it?s only becoming more urgent.

Syndicated programming continues to grow in popularity, giving stations access to great national stars ? but there can be a downside to reducing local programming, or leaving it behind. What's the right balance? How can a station maximize marketing, and revenue, with syndicated personalities?

SBS's Jesus Salas leads the conversation with a talent coach and two top syndicated personalities on this crucial topic. Don't miss your chance to hear what they have to say. Register for the Hispanic Radio Conference today.


Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas has also held a post as senior PD with XM Satellite Radio. While at XM he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.

Heather Cohen is executive vice president of the Weiss Agency, a broadcast talent agency that represents and develops the careers of many of the industry's most successful local and syndicated personalities. Cohen joined the Weiss Agency from GreenStone Media, where she was VP of programming. She arrived at GreenStone from New York's legendary WOR, where she was APD and responsible for the station's local and national on-air content, programs, and production. She also served as executive producer for WOR's award-winning Joan Hamburg Show.

Oswaldo Diaz is the versatile host of one of the most successful shows on Spanish-language radio, Erazno y la Chokolata. His first job was at La Ley 100.3 in Los Angeles; there his talent for impersonation was discovered and he was put on air, hosting his own show with those impersonations as well as his own original characters. A year and a half later, he joined Entravision morning show La Burbuja. When the company relocated its headquarters to Los Angeles in 2004, Diaz was promoted to his own show on KLYY-FM in L.A. Since then, he has grown the show and its personalities into a top-rated radio show on 11 of Entravision?s radio stations around the country.

Born in Bogota, Colombia, Alex Sensation immigrated to the United States at a young age. Influenced by his brother, who was also a DJ, he began collecting music and at age 16 was already a disc jockey at various nightclubs. While he was working at the world-renowned Copacabana, Sensation was approached by Tony Luna, PD for Caliente 105.9 FM, who heard Alex spinning and offered him a position as a DJ on the weekends. Sensation remained with that station for about a year and a half. He was then offered a job as the main mixer of a segment called La Mega Mezcla del Mediod?a for La Mega 97.9 FM. And six years later, he remains the station's most popular and successful DJ. Sensation enjoys mixing different genres, but his roots as a mixer are linked with tropical music.

Hispanic Radio Conference
March 4-5, 2015
Omni Park West

Click here to register for the Hispanic Radio Conference.

Hispanic Radio Conference
March 4-5
Omni Park West

Everyone who registers for the Hispanic Radio Conference will also have access to Radio Ink's Sports Radio Conference. That's like two conferences for the price of one!

Hispanic Radio Conference Sponsors
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Madallas de Cortez Awards Sponsor

Participating Sponsors

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About Radio Ink
Radio Ink is a leading radio broadcast trade publication, providing news, information, and commentary to radio sales and management professionals in the United States and 43 countries worldwide. The magazine, published 20 times per year, focuses on marketing, management, and multi-platform challenges facing radio broadcasters today. Radio Ink also reaches nearly 50,0000 radio executives online with daily e-mail headlines and news at The publication has also created several annual "gold standard" lists, including the 40 Most Powerful People in Radio, the Most Influential Women in Radio, and the Radio Wayne Awards.
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