Google Search


Search This Blog

Thursday, February 12, 2015

Podcasting Faces Measurement Challenge


Apple is the force behind most podcast activity, but only provides limited data to publishers and advertisers creating frustration in the podcast marketplace. About 70% of all podcasts reach consumers via iTunes, and due to privacy concerns, many in the podcast biz believe that Apple has no plans to share its data, according to an article on Digiday. The availability and quality of podcasting data on advertising consumption falls far behind data available for other digital media.

Add a Comment Send This Story To A Friend

View the original article here