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Saturday, February 21, 2015

UK Radio Mobile Listening Rises


According to data from the UK's RAJAR, the total number of radio listening hours per week was only marginally lower than the total in December 2013. A slight rise was noted in the number of mobile radio listeners in Q4 2014 from Q1, up 3.4 percent. eMarketer reports the uptick in digital devices for radio listening bears out time-spent figures. Mobile non-voice use, which includes mobile radio listening, made up a 21 percent share of time spent with media, up more than 4X the figure of 2010.

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